Tip of the Week: The Question Order in Your Survey Matters

Lori Maupas
Lori Maupas, Senior Editor

Keeping customers engaged while completing your customer satisfaction survey may depend on the order of your questions.

It’s best to have open-ended questions early in your survey, so you don’t unintentionally influence their feedback.

Additionally, put the comment field last. It's best to end the survey with a freeform format so that this unfiltered feedback doesn't skew subsequent answers.

Want help with surveys? We can do that.