Forrester CX Europe
We need real, disruptive innovation. The time has come for an aggressive push for radical change in CX. We need innovation that leverages the latest technologies — but doesn’t assume that innovation comes solely from new digital tech. And we need innovation that is deeply evidence-based, using both quantitative techniques (like behavioral economics) and qualitative research (like ethnographics).
The next revolutions are waiting. They will emerge from this sweet spot: At the intersection of insight and innovation.