- Timezone: America/New_York
- Date: Nov 14 2019 - Nov 15 2019
Forrester CX Europe
We need real, disruptive innovation. The time has come for an aggressive push for radical change in CX. We need innovation that leverages the latest technologies — but doesn’t assume that innovation comes solely from new digital tech. And we need innovation that is deeply evidence-based, using both quantitative techniques (like behavioral economics) and qualitative research (like ethnographics).
The next revolutions are waiting. They will emerge from this sweet spot: At the intersection of insight and innovation.