Adam Dorfman

RDC Director, Product Management

Jul 18, 2019 | Adam Dorfman

The business of getting found online is getting more intriguing with the emergence of companies that defy…

Local Search 1 Min read

Jul 16, 2019

Why Voice Search May Not Be as Big As You Think

RDC Director, Product Management

Jul 16, 2019 | Adam Dorfman

Just how popular is voice technology? On the one hand, a recently published Microsoft report says that…

Local Search|Marketing

Online Reputation Management 1 Min read

Jul 2, 2019

Build Your Reputation on Nextdoor

RDC Director, Product Management

Jul 2, 2019 | Adam Dorfman

The growth of social network Nextdoor is a reminder that local communities create a foundation for building…

Online Reputation Management

Google 1 Min read

Jun 2, 2019

Pourquoi Google My Business est confronté à un défi avec l’évolution des modèles commerciaux locaux

RDC Director, Product Management

Jun 2, 2019 | Adam Dorfman

L'activité consistant à se démarquer en ligne devient plus fascinante avec l'émergence d'entreprises qui défient la classification…

Online Reputation Management 1 Min read

May 30, 2019

The Digital Opportunity with Ratings and Reviews

RDC Director, Product Management

May 30, 2019 | Adam Dorfman

Google the phrase “digital disruption,” and you get a sense of how much businesses worry about the…

Online Reputation Management|Online Reviews

Google 1 Min read

May 1, 2019

Will Google Charge You to Use Your Google My Business Page?

RDC Director, Product Management

May 1, 2019 | Adam Dorfman

Is Google going to start charging companies to use Google My Business (GMB)? A lot of alarmed…

Local Search 1 Min read

Apr 22, 2019

To Win with Location Marketing, Manage Your Ecosystem

RDC Director, Product Management

Apr 22, 2019 | Adam Dorfman

I urge location-based brands to take a fresh look at your ecosystem of partners, including apps that…

Local Search

SEO 1 Min read

Apr 15, 2019

Identities, Attributes and Reviews: The Three Pillars of Your Google My Business Listing

RDC Director, Product Management

Apr 15, 2019 | Adam Dorfman

If you want to build a reputation online, you need to be visible online. That’s why it’s…

SEO

Marketing 1 Min read

Mar 1, 2019

Three Questions to Ask About the Big Three

RDC Director, Product Management

Mar 1, 2019 | Adam Dorfman

I consider Amazon, Facebook and Google to be super platforms. They are bigger than advertising, although advertising…

Marketing

Marketing 1 Min read

Feb 28, 2019

Three Questions to Ask About the Big Three

RDC Director, Product Management

Feb 28, 2019 | Adam Dorfman

I consider Amazon, Facebook and Google to be super platforms. They are bigger than advertising, although advertising…

Marketing

Google 1 Min read

Feb 11, 2019

No-Click Searches Are on the Rise

RDC Director, Product Management

Feb 11, 2019 | Adam Dorfman

Pay attention to no-click searches. Google certainly is.