Transform for Healthcare Marketers

May 18, 2018

Transform for Healthcare Marketers will focus entirely on the challenges healthcare marketers face when implementing and maintaining an Online Reputation Management program. We’ll hold panel discussions, breakout roundtables and an “Ask the Experts” product demo session.
You’ll leave the conference with actionable insights and best practices for improving your healthcare organization’s online presence.

Watch the video below for highlights from Transform 2017!

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Hear from customers about their success with implementing Online Reputation Management programs.



Network with other leaders in healthcare marketing during roundtable discussions, speed dating sessions and a welcome cocktail reception.



Get answers to all of your questions about features and best practices during “Ask the Experts” product demo sessions.


Tara Raeber Vail
Keynote speaker

Tara Raeber Vail

Vice President, Marketing and Communications, Ascension

Tara Raeber Vail is a marketing and communications leader for Ascension, the nation’s leading Catholic healthcare system – driving research-based strategic marketing, consumer brand engagement and business development. She is focused on the intersection of consumer experience, reputation and relationship building.

Recently named among 2017 Top Women in PR by PR News, Tara has nearly 20 years of marketing, communications and public affairs experience from some of the top global agencies, patient advocacy and nonprofit organizations as well as government and politics.

Sarah Moseley

Sarah Moseley

Marketing & Communications Director, The Oregon Clinic

Sarah Moseley is the Marketing & Communications Director at The Oregon Clinic, Oregon’s largest physician-owned specialty practice. She manages brand strategy, reputation, external and internal communications, and marketing plans for 24 distinct specialty groups. She also leads the company’s community benefit efforts. Previously, Sarah served as the Marketing & Communications Director at Planned Parenthood of Southwestern Oregon. Before her life in healthcare, Sarah was a consultant and agent for creatives and marketing, and promoting books and licensed products.

Sarah holds an undergraduate degree from Cornell University and a masters degree from Rhode Island School of Design.

Nolan Perry

Nolan Perry

Head of Reputation and Engagement, Sutter Health

Nolan Perry oversees reputation management and online engagement at Sutter Health, the eighth largest healthcare provider in the U.S. Having previously helped build social media from the ground up at the nation’s largest for-profit institution of higher education, he’s spent the last two years establishing best practices for social customer care in the healthcare industry, and breaking down barriers in managing online reputation of more than 3,000 physicians and facilities.

Nolan serves as adjunct professor of Business at Brigham Young University, and an adult volunteer with Boy Scouts of America.

Amy Whited

Amy Whited

Director of Integrated Communications, Kaiser Permanente

Amy Whited joined Kaiser Permanente in January of 2010. With a background in journalism, she spent 10 years at CBS News in New York, and prior to that, local TV news.

Whited serves as Director of Integrated Communications for Kaiser Permanente, leading the team that executes internal and external communications for the Colorado region. Previously, she served as manager of public relations and digital media, with responsibility for media relations across all Kaiser Permanente Colorado service areas, social media and video.

Prior to joining Kaiser Permanente, Whited held various roles at CBS News and contributed to the network’s coverage of major stories and events, including the 2000 Presidential election, the tragic events and aftermath of 9/11 and the devastation of Hurricane Katrina in New Orleans. She worked directly with CBS Evening News anchor Katie Couric and traveled the country during the 2008 presidential campaign working on location for a number of significant news events, including the New Hampshire Primary, Iowa Caucuses, Presidential debates and the Democratic National Convention in Denver.

Vince Golla

Vince Golla

Director of Social Media, Kaiser Permanente

Vince joined Kaiser Permanente in 2005, after a brief but exciting career in enterprise software. He and his team are responsible for guiding how Kaiser Permanente simultaneously promotes and protects itself in the social space as it cares for 11.8 million Americans and the communities it serves.

He’s a recovering newspaper editor, husband, and dad to two teenage children, two rescue dogs, and a half-dozen generally productive backyard chickens.

Agenda at a Glance

Thursday, May 17th, 2018
Welcome Cocktail Reception | Riverside Room
Friday, May 18th, 2018
Michael Fertik, Founder and CEO,

Michael Fertik will kick things off with a brief welcome and introduction to the day’s theme, “Own the Experience.”

Keynote Session:
ORM and Your Marketing Strategy – Success at Ascension
Tara Raeber Vail, Vice President, Marketing and Communications, Ascension

Tara Raeber Vail will explore the state of healthcare marketing, examine key trends and take a look toward the future. She will share how Online Reputation Management should factor into a large healthcare organization’s marketing strategy.

10:00am Trends and Product Roadmap
Pascal Bensoussan, Chief Product Officer,

Learn about new capabilities and features of the platform, and get a preview of some of the innovations in the works, with Pascal Bensoussan.

Building Review Volume Through Review Requesting
Vince Golla, Director of Social Media, Kaiser Permanente
Amy Whited, Director of Integrated Communications, Kaiser Permanente Colorado

Vince Golla and Amy Whited will explain how Kaiser Permanente has increased review volume and improved star ratings by requesting reviews on third-party sites. Learn how they integrated review requesting into the Net Promoter Score survey process to streamline patient feedback and improve care.

An Overview of New ORM Research and Findings
Brad Null, Chief Scientist,

Brad Null will share recent findings that may have an impact on your reputation management strategy moving forward.

“Ask The Experts” Product Managers

Ask questions, learn about new features and explore the platform with members of the product team.

Creating a Plan for Review Requesting
Sarah Moseley, Marketing & Communications Director, The Oregon Clinic

When physicians at The Oregon Clinic became frustrated with online reviews, the marketing team set out to boost online ratings and improve the patient experience. Hear how they used a custom solution to ensure satisfied patients have the opportunity to leave an online review.

Tackling Physician and Location Data Online
Nolan Perry, Head, Reputation and Engagement, Sutter Health

Sutter Health has grown rapidly through acquisitions, resulting in challenges managing the brand’s online presence and ensuring providers and locations show up in local search. Learn how the organization corrected its online listings and ensured physicians show up first on Google.

Best Practices Roundtable

Engage in conversation with your fellow healthcare marketers. Choose from several discussion topics, led by product managers and expert users.

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The Venue

Hyatt Regency Jersey City on the Hudson
The Venue

Join us at the Hyatt Regency Jersey City, on the banks of the Hudson River, and enjoy 180-degree views of the Manhattan skyline.

The Hyatt Regency is about 20 minutes by car from Newark airport. Light rail is also available.

Dress code for this event is business casual.

At this time, the conference room block is sold out, but there are several hotels in walking distance from the Hyatt.

The Venue - image block

Hyatt Regency Jersey City on the Hudson. Map