Hands-on Training You Need


Are you ready to PowerUp your skills – and boost your Reputation Score? Join us at Reputation University PowerUP — an intensive day of training that will instantly turn you into a Reputation.com power user.

PowerUp will help you move beyond the basics and learn how to add significant value to your marketing efforts by leveraging the full capabilities of the Reputation.com platform.

The curriculum is phenomenal, and our expert instructors will help you to turn your company’s vision into actionable tactics to increase online engagement, conversion and loyalty.

Note: PowerUp training is only available to Reputation.com customers.

View Curriculum

Select Full Conference + University on registration page.


Why Should I Attend?

Attend Reputation University PowerUp and Learn How to
Get What’s Yours.Increase Revenue by 3.9%.

Get What’s Yours.
Increase Revenue by 3.9%.

Businesses with a high Reputation Score see a boost in revenue of 3.9% or higher.

Find True Love. Reduce Customer Churn by 2%.

Find True Love.
Reduce Customer Churn by 2%.

You can reduce customer churn by delivering an exceptional customer experience.

Always be on Top. Increase Views and Clicks by up to 10%.

Always be on Top.
Increase Views and Clicks by up to 10%.

Optimize for local, organic, and paid search and leverage GSR to increase CTRs.

Get What You Deserve. Increase Customer Sentiment by up to 20%.

Get What You Deserve.
Increase Customer Sentiment by up to 20%.

Increased review volume typically results in a sentiment boost of 10-20%.

Talk More, Spend Less. Increase Reach Without Increasing Budget.

Talk More, Spend Less.
Increase Reach Without Increasing Budget.

Drive engagement and conversion on low-cost channels like social media and messaging. Talk more, spend less.

Spiral Notebookres

What Will I Learn?

After completing the Reputation University PowerUp Day, you’ll be able to:
  • Identify optimization techniques for local, paid, and organic search.
  • Set review requesting and responding goals that align with industry trends.
  • Answer your customers’ questions in real-time through messaging.
  • Design highly effective social content and monitor fan engagement.
  • Generate your own ratings for sentiment, key drivers, and customer loyalty.
  • Use actions to close the feedback loop with immediate response and corrective action.
  • Rank customer pain points according to highest impact, and identify location leaders and laggards.
  • Troubleshoot your reputation score and make competitive comparisons in real-time.

Course Curriculum

Gain the Skills You Need in One Information-Packed Day!
Session 1

Optimize Search

Did you know that almost half of all Google searches are for local businesses? In this session, find out how your customers are searching for you across the web, and ensure your business shows up in results with optimized listings.

Key Topics Covered:

  • Claiming, managing, auditing and updating business listings
  • Optimizing online data to increase local search performance
  • Optimizing for organic search
  • Optimizing for paid search

Session 2

Win Customers

Most people want to feel a real human connection to your brand before agreeing to buy from you. In this session, learn how to leverage the Reputation.com platform to amplify the kings of user-generated content, reviews and social media.

Key Topics Covered:

  • Review requesting and response management
  • Using messaging to improve engagement and response time
  • Tools and best practices for social engagement and responding
  • Using Google My Business (GMB) to increase upstream engagement

Session 3

Improve Customer Experience

Did you know that for 32% of all customers, it only takes one bad experience for them to stop doing business with you? In this session, learn how to collect meaningful feedback to get deeper insights into your customer journey.

Key Topics Covered:

  • NPS surveys and beyond – designing high-performance surveys to maximize survey response and customer insight
  • Beyond surveys – capturing and analyzing unstructured data to identify high-impact customer pain points
  • Capturing, managing and addressing issues through the Reputation.com Actions solution

Session 4

Bringing it Together – Reputation Score

Your Reputation Score tells a story about your business — but do you know what that story is? In this session you will learn about the biggest score influencers, and uncover specific actions you can take to improve your score.

Key Topics Covered:

  • The meaning and relevance of Reputation Score thermometers
  • How leading businesses use Reputation Score to evangelize, incentivize, and predict success in real-time
  • Using Reputation Score to benchmark individual locations, and the business against competitors

What Do I Get?

  1. Lively discussion between your peers and a Reputation.com certified trainer.
  2. User login to the Reputation.com platform training account with all solutions enabled.
  3. Printed workbook filled with the presentation visuals, step-by-step instructions, and best practices.
  4. Your Reputation University PowerUp certificate of completion, and link for posting on your LinkedIn profile.
  5. The skills and knowledge only PowerUp users have!

What Do I Need to Bring?

  • Laptop or computer with the ability to connect to wifi.
  • Smart phone (optional).
  • Login information to a Google account (optional).