Transform for Digital Marketers

May 17, 2018

Transform for Digital Marketers is ideal for anyone considering, or already implementing an Online Reputation Management solution. If you’re looking for actionable insights, best practices and tips for a successful ORM deployment, this is the event for you.
During Transform you’ll get to ask technical questions of our product experts, participate in roundtable discussions with fellow marketers facing the same challenges as you, and hear about the future of Online Reputation Management from customers and leaders.
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Photos from Transform 2017



Hear from customers about their success with implementing Online Reputation Management programs.



Network with other leaders in healthcare marketing during roundtable discussions, speed dating sessions and a welcome cocktail reception.



Get answers to all of your questions about features and best practices during “Ask the Experts” product demo sessions.


Garry McGuire
Keynote speaker

John Cook

SVP, OEM and Dealer Relations, FordDirect

John Cook is senior vice president, OEM and dealer relations at FordDirect. In this role, he ensures the voices of our OEM and Dealer customers, both in the U.S. and Canada, are represented in the company’s strategic planning and development efforts. Additionally, he has responsibility for dealer customer engagement, providing digital solutions to Ford and Lincoln dealers.

Prior to joining FordDirect in 2015, John served as vice president at Ansira, a diversified marketing services agency that provides trade promotion programs, delivers interactive marketing automation, and cultivates data and analytics to optimize and execute customer engagement to channel and consumer audiences enhancing brand profitability, marketing effectiveness and ROI.

John earned a bachelor’s degree from Michigan State University.

Doug Zarkin
Keynote speaker

Doug Zarkin

Chief Marketing Officer, Pearle Vision/ Luxottica Retail

In 2012, Doug joined Luxottica as the VP-Chief Marketing Officer for their global optical franchise business Pearle Vision, where he currently leads the transformation of the brands’ global strategic marketing, e-commerce, visual merchandising, product promotion and store design functions. Prior to joining Luxottica, Doug held leadership positions at several Fortune 100 companies including Avon Products, Victoria’s Secret, Warnaco and Kellwood. Recognized as a global strategic retail and brand marketing expert, Doug has earned an impressive array of honors for his marketing and brand building work. He was named Marketer of The Next Generation by Brandweek, and he is a recipient of a Clio Award and two North American Effie Awards for his work at Pearle Vision. Further, his work at Pearle Vision is the subject of a Harvard Business School case study.

Doug has appeared on ABC, NBC, CBS and FOX, globally on the pages of Forbes, The Economist, The New York Times and Huffington Post, and has guest lectured at Harvard Business School, NYU, Duke, Xavier, Miami of Ohio and The Hebrew University of Jerusalem.

Christina Kluttz

Christina Kluttz

Digital Marketing Manager, Chicken Salad Chick

Christina Kluttz serves as the Digital Marketing Manager for Chicken Salad Chick, spearheading the strategic process of reputation management, web development, email marketing and content creation. Christina began her career in brand marketing with a fast casual concept based out of Atlanta, Georgia. She then shifted to the agency side to embrace the creative process from another perspective. Christina has worked within a wide variety of industries, including manufacturing, real estate, finance, custom construction and healthcare.

Christina earned her Bachelor’s Degree in Communication Studies from Furman University and now resides in Auburn, Alabama.

Ali Rauch

Ali Rauch

Director of Marketing, Chicken Salad Chick

Ali Rauch serves as the Director of Marketing for Chicken Salad Chick, the nation’s fastest growing private restaurant concept according to Inc. 5000. Joining the team when it had just three franchise locations, Ali has been an integral member of the leadership team in the process of getting it to a 85+ unit chain. She works with a dynamic team covering annual calendar planning and strategy, menu development, public and media relations, digital and email marketing, community marketing and social media strategy, as well as the creation, launch and management of the CravingCredits loyalty program. She earned her Bachelor’s Degree in Communications and Public Relations, Summa Cum Laude, from Southern Illinois University Edwardsville, before transplanting to the South.

Angela Flick

Angela Flick

Director for National Marketing Programs, Greystar Real Estate

Angela Flick, based in Seattle, WA, is the Director for National Marketing Programs for Greystar Real Estate, the world’s largest multi-family property management firm. Understanding the impact of customer feedback has been a key focus of her marketing career of nearly 20 years. She has led efforts to transform online reputation and customer engagement for years and has been an industry speaker, quoted in industry publications on this topic.

Agenda at a Glance

Wednesday, May 16th, 2018
Welcome Reception and Customer Awards
Thursday, May 17th, 2018
Michael Fertik, Founder and CEO,

Michael Fertik will kick things off with a brief welcome and introduction to the day’s theme, “Own the Experience.”

Keynote Session:
ORM and Your Marketing Strategy – Success at FordDirect
John Cook, SVP, OEM and Dealer Relations, FordDirect

John Cook will share his experience with, and his perspective on how Online Reputation Management fits into the larger picture of managing an organization’s marketing strategy.

10:00am Trends and Product Roadmap
Pascal Bensoussan, Chief Product Officer,

Learn about new capabilities and features of the platform, and get a preview of some of the innovations in the works, with Pascal Bensoussan.

An Overview of New ORM Research and Findings
Brad Null, Chief Scientist,

Brad Null will share recent findings that may have an impact on your reputation management strategy moving forward.

Case Study: Building Review Volume Through Review Requesting
Ali Rauch, Director of Marketing, Chicken Salad Chick
Christina Kluttz, Digital Marketing Manager, Chicken Salad Chick

Ali Rauch and Christina Kluttz lead Chicken Salad Chick’s marketing efforts, including management of the platform for all of the company’s 70+ locations. Hear how they implemented their online reputation management program, and have used to improve their overall rankings and enhance customer experience.

“Ask The Experts” Product Managers

Ask questions, learn about new features and explore the platform with members of the product team.

Keynote Session:
How Luxottica Uses to Manage Online Reputation and Improve Customer Experience
Doug Zarkin, Chief Marketing Officer, Pearle Vision/ Luxottica Retail

Doug Zarkin will share the story of Luxottica’s journey with Online Reputation Management, as well as what trends he foresees in retail marketing.

Harnessing the Power of Customer Sentiment to Make Operational Improvements
Angela Flick, Director of National Property Marketing Programs, Greystar

Angela Flick manages the marketing programs for all of Greystar’s 1600+ properties. Hear how she has enabled her team to better attend to the needs of their residents, and ultimately make operational improvements across Greystar’s entire organization based on the feedback from online reviews.

Best Practices Roundtable

Have a conversation with your fellow marketers. Choose from several discussion topics, led by product managers and expert users.

The Venue

Hyatt Regency Jersey City on the Hudson
The Venue

Join us at the Hyatt Regency Jersey City, on the banks of the Hudson River, and enjoy 180-degree views of the Manhattan skyline.

The Hyatt Regency is about 20 minutes by car from Newark airport. Light rail is also available.

Dress code for this event is business casual.

At this time, the conference room block is sold out, but there are several hotels in walking distance from the Hyatt.

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Hyatt Regency Jersey City on the Hudson. Map