Exclusively for Healthcare Leaders

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Exclusively for Healthcare Leaders

Why Attend Transform?

Transform 2017 is the premier event for marketing leaders in healthcare organizations across the country interested in defining the future of healthcare marketing.

At Transform, you’ll explore ways to optimize Online Reputation Management in your organization to raise online awareness, transform patients into local advocates, improve operations and drive financial results.

Transform gives you the opportunity to network with like-minded healthcare professionals —CMOs, Marketing VPs and Directors — and share experiences and insight.

At Transform, You Will:

  • Share insights and ideas for maximizing patient acquisition in the digital age.
  • Network with other like-minded healthcare executives focused on improving patient care and satisfaction.
  • Learn best practices for managing your online reputation, and building patient advocacy through online reviews and social engagement.
We look forward to seeing you at Transform 2017 on May 4-5, 2017, at the Hyatt Regency, Jersey City, NJ.

Featured Speakers


Thursday, May 4th, 2017
Cocktail Reception

Join us for an evening cocktail reception to mingle with your peers and enjoy hors-d’oeuvres while enjoying a breathtaking view of the NYC skyline.

Friday, May 5th, 2017

Michael Fertik

Hear welcoming remarks from Michael Fertik, Founder of Reputation.com and Chairman of the Reputation.com board.


Customer Keynote

Alexandra Morehouse

Alexandra, CMO of Banner Health, will kick off the day with her perspective on the impact of technology on patient experience and how her organization is dealing with Online Reputation Management.


Industry Trends/Vision

Shrey Bhatia

Reputation.com CEO, Shrey Bhatia, will share what he sees as the key trends in Online Reputation Management in healthcare, and how healthcare organizations can capitalize on those trends.


Panel: Best Practices for Review Responding

Amanda Henson, Tim Koehler, Kirsten Saint Clair

Hear from three expert users of the Reputation.com platform, as they share tactical insights and best practices for monitoring and responding to reviews and driving change within their organization.

Reputation.com Product Roadmap

Pascal Bensoussan

Pascal, CPO at Reputation.com will present the 12 month roadmap for the Reputation.com platform, and engage with the audience to vote on the most important features.

Break + Product Clinic Stations

Gabe Huerta, Pascal Bensoussan

Enjoy refreshments while members of our product team demo new features or answer questions live.

Direct Review Requesting and Publishing

Sarah Landsman

Sarah, Senior Director of LensCrafters Brand Strategy and Eye Care Marketing, will discuss how Luxottica is driving SEO and performance improvement across key brands by collecting reviews from consumers and publishing them on their website.

ORM and HCAHPS: Better Together

Mark Lange, Brad Null

Mark Lange, CMO and Dr. Brad Null, Head of Data Science at Reputation.com will present new research on the interplay of HCAHPS surveys and online reviews — and how hospitals rank nationwide.

Industry Keynote

Dr. Peter Fleischut

Dr. Peter Fleischut, CIO at New York-Presbyterian, will discuss the consumerization of healthcare and how we can expect to see the healthcare industry evolve as a result.

Strategic Focus

Ed Rafalski, Cedric Tuck-Sherman, Ryan Younger

Ed, Cedric, and Ryan will provide an executive perspective on why online reviews matter to improve customer experience, operations and employee training. They’ll explore the successes and challenges of implementing an Online Reputation Management program in their organization.

Break + Product Clinic

Gabe Huerta, Pascal Bensoussan

Enjoy refreshments while members of our product team demo new features or answer questions live.

Operational Discipline

Meredith Troy, Alyssa Molino, Seena Chettiveettil

These super users of the Reputation.com platform will take the discussion to the operational level. You’ll hear how they’ve implemented the program, including the challenges and results to engage with patients, drive accountability, and orchestrate the response process.


– Requesting
– Responding
– Transparency
– Business Listings

Moderators: Shrey Bhatia, Mark Lange, Joy Ghosh, Pascal Bensoussan

You will spend time at each of the four roundtables to discuss best practices in claiming and maintaining business listings, how to respond to reviews while meeting HIPAA guidelines, inviting patients to write reviews, and how to ensure that your organization is transparent to your patients regarding quality of care.

Concluding Remarks

Shrey Bhatia

We will wrap up this great day with a few remarks from Shrey Bhatia, CEO of Reputation.com

Venue & Accommodations

Hyatt Regency Jersey City

Join us at the Hyatt Regency Jersey City, on the banks of the Hudson River and enjoy 180-degree views of the Manhattan skyline.

The Hyatt Regency is about 20 minutes by car from Newark airport. Light rail is also available. (Attendees must find their own transportation to and from the hotel.)

Transform will end promptly at 4:00 p.m., which gives you plenty of time to catch a flight home for the weekend. Or, take the weekend to explore New York City!

Dress code for this event is business casual.

Booking a Room

For your convenience, Reputation.com has partnered with the Hyatt Regency Jersey City to provide guests with a Transform 2017 preferential group rate.

Book Your Room

Venue & Accommodations