Scott Brinker’s 2018 Marketing Technology Landscape Supergraphic lists 6,829 individual products available to marketers — and choosing the best-in-breed, most valuable options from this list is often overwhelming.
Even if you make the best-possible choices, complexity, cost and risk associated with integration and maintenance can interfere with your success.
Fortunately, there’s an alternative solution to stitching together disparate tools. Read this white paper on the platform vs. point solution debate, and learn how a unified solution:
- Reduces the potential of system failures and data loss
- Minimizes administrative and management overhead
- Eliminates integration and multi-vendor headaches
- Improves the customer experience