Pew Research reports that nearly 80 percent of consumers use online patient reviews as a first step in finding a new physician. The implication? Online reviews have a big impact on your providers’ ability to attract and retain new patients.
The trick is having enough reviews on the right review sites — and that’s where healthcare providers struggle. A recent Reputation.com healthcare consumer survey found consumers want to see six or more reviews — all less than six months old. However, 77% of physicians have no reviews on Google, and 41% have none on Healthgrades — the two most used review sites for healthcare consumers in the U.S.
How do you get more reviews? Ask for them. But there’s a right way — and a wrong way — to do it. Read this eBook to learn 10 useful do’s and don’ts when it comes to requesting online reviews.