With online reviews and ratings popping up on every search result, business listing and website, your online profile could be the most important determinant of your business success. The power has shifted into the hands of consumers — and no amount of marketing spend can create more impact than a strong online reputation.
Online Reputation Management (ORM) programs can deliver significant business results through improved online visibility and credibility.
But there are many facets to online reputation management (ORM), and launching a program within your organization can seem like a huge undertaking. It’s important to have a good understanding of the basics before you begin.
This guide will give you the fundamentals of ORM to help you:
- Earn more positive reviews
- Raise your search rankings
- Improve operations
- Enlist social communities to drive revenue