Cortland: Process, Growth, and Expansion
Braxton Bodenhamer, Online Reputation Manager at Cortland
Founded in 2005, Atlanta-based Cortland Management is a national property management firm that includes more than 200 locations and 5,000 apartment homes spread across the United States.
Thanks to significant growth, Cortland needed effective tools that could help the company manage customer communications, expectations, and experiences while scaling alongside it effectively.
By utilizing technology that assists with rapidly responding to customer communications, Cortland has been able to enhance its interactions with customers, improve response times, and ultimately boost its online reputation. “Currently we are ranked among the National Multifamily Housing Council’s top owners for their Online Reputation Assessment,” says Braxton Bodenhamer, Online Reputation Manager at Cortland.
Through gathering and leveraging data around resident communication, Cortland has been able to identify operational patterns and drive broad customer experience improvements across its entire business.
With an eye toward expanding in international markets, Cortland intends to leverage Reputation’s tools to ensure that it’s able to provide efficient and effective service and communication wherever it operates.