Tip of the Week: Target Your Ad Spend for Maximum Impact

Lori Maupas
Lori Maupas , Senior Editor

So many social channels, so little budget. That’s why it’s essential to focus your efforts on the channels where your customers and advocates spend their time.

Facebook is a great place to start. The platform allows you to “boost” posts to the News Feeds of people who like your page, or choose a specific target audience to see your post. In this way, you can promote positive reviews and drive traffic to your site, and create a stronger sense of community among your advocates.

Read more about how to maximize the impact of your Facebook ads in this blog post.