Tip of the Week: Target Your Ad Spend for Maximum Impact

Lori Maupas
Lori Maupas, Senior Content Marketing Writer

So many social channels, so little budget. That’s why it’s essential to focus your efforts on the channels where your customers and advocates spend their time.

Facebook is a great place to start. The platform allows you to "boost" posts to the News Feeds of people who like your page, or choose a specific target audience to see your post. .In this way, you can promote positive reviews and drive traffic to your site, and create a stronger sense of community among your advocates.

Read more about how to maximize the impact of your Facebook ads in this blog post.