Tip of the Week: Ensure a Great First Impression on Google Search

Lori Maupas
Lori Maupas, Editor

When consumers look for local information about a business or service, four out of five use search engines. According to Google, businesses with complete listings are twice as likely to be considered reputable.

Make a great first impression with potential customers by ensuring your GMB listing is complete, accurate and as rich as it can be. Ensure especially that you select the right categories, to help consumers find you  — search engines use category data to determine which businesses to list on the results page. Augment your listing with photos and videos, if applicable, and make sure you have plenty of fresh and detailed Google reviews from customers.

Check out this video for more information about managing your business listings effectively.