The New York Times: The Founder of Reputation.com Answers Reader Questions

 

Last week, The Times published a conversation with Michael Fertik, who founded Reputation.com, a reputation management company that helps businesses and people play down their negative search results, protect their personal information, gather positive reviews for their businesses and in general buff their images online.

The New York Times: Dealing With Online Reviews - "You Can't Take This Personally"

 

In early 2006, Michael Fertik was in Louisville, Ky., finishing a clerkship at the United States Court of Appeals for the Sixth Circuit, when he noticed that people and companies were increasingly being pulled online without their consent, through cyberbullying and theft of personal data. We’re supposed to control our experience on the Internet, Mr. Fertik said he thought, “but instead we’ve become the objects of the Internet.”

Pages