Media Coverage

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To Meet Consumer Demands, Automotive Marketing Goes Vertical

The U.S. automotive industry is expected to spend nearly $16 billion on digital advertising this year, with dealers taking an increasingly verticalized approach to online marketing as they search for smarter ways to maintain and gain an advantage in the digital space. Dealerships that actively work to manage online customer sentiment are being rewarded with more reviews and engagement, according to the 2019 Automotive Reputation Report, put out by

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TenFour Boosts Customer Success Initiatives With, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, announced that TenFour, IT infrastructure provider, will use the online reputation management (ORM) platform to assess feedback from its corporate customers in real time, ultimately improving the customer experience and driving business growth.

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It’s Time to Get Personal with Your Customer

by Michael Fertik, Founder of
What if I told you that eventually, every customer interaction will be personalized? And I’m not just referring to marketing emails and Amazon product recommendations — I mean every touchpoint and interaction throughout the customer’s buying journey.

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