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The Rise of Customer Review Amplifiers; Contributed

by Adam Dorfman, Director of Product at
Back in 2016, I introduced the concept of data amplifiers in this column. I defined them as consisting of publishers (such as Apple and Google) and data aggregators (such as Infogroup) that together make sure an enterprise’s location data is made available to all the places where people conduct near me searches.

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The Emerging ‘Feedback’ Economy featuring Ali Fawaz of

The success of an automotive retailer’s business has always been contingent on company values and rapport within the local community. With the rise of social media, businesses encounter new challenges in marketing as reputation moves away from the business’s self-crafted image and instead to a feedback-economy that depends upon consumer reviews on platforms like Google, Yelp, and Twitter.

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