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Moving from Email to Text Messaging

On this episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather than email. He also discusses how to use reputation management tools like to push customers to Google My Business pages.

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23 expert predictions: Here’s what successful marketers will do in 2020

Our community of expert marketers shares advice about how to step up your game in 2020. Hint: User and customer intent should be the focus in everything you do this year. “If you aren’t tracking where [feedback] is being left, you’re missing a huge opportunity in being able to understand what customers think about your business,” says’s Adam Dorfman.

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Toughest data privacy law in U.S. now in effect in CA

The California Consumer Privacy Act gives nearly 40 million people the right to control how their personal data is used and by whom. Michael Fertik, founder of and founder and managing partner of Heroic Ventures, joins Ali Velshi to discuss the strengths of the new law and the impact it will have on consumers.

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What’s Your Dealership’s Reputation Worth?

There’s an old saying, “Reputation is everything.” In the car business, this couldn’t be truer. Historically, car dealerships have battled with negative consumer perceptions and high levels of distrust. However, things have changed in recent years. According to’s Automotive Reputation Report, auto dealerships receive better customer sentiment and higher reputation scores than many other major industries.

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