StrategyDays Customer Relationship Management

It’s nothing new, that customer satisfaction ensures economic success. How is CRM changing through digital transformation? What changes are to be made, to ensure traditional business models do not fall by the wayside? In order to succeed in the process of digitization in CRM, data management is becoming a challenge as well. With a simultaneous increase in the number of individual customer requests, the service employee must quickly process and answer questions. Sales can benefit from access of up-to-date customer data and reporting. However, CRM must also be able to integrate all customer touchpoints.