How to Increase Footfall and Improve In-Store Experience in the Feedback Economy
Shoppers now connect with both international brands and their local stores using social media, apps as well as a range of other channels. The shopper journey has also changed in a number of critical ways:
– 80% of in-store purchases now start with an online search;
Half of ‘near me’ Google searches lead to store visits within the first 24 hours;
– 18% lead to a purchase within a day.
In light of this, brands with bricks and mortar stores need to leverage their online presence and innovative technology like AI to better understand the clues their customers are leaving for them online about how to improve their in-store customer experience.”