On this episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather than email. He also discusses how to use reputation management tools like Reputation.com to push customers to Google My Business pages.Read more
by Joe Fuca
Post-holiday returns are a fact of life for retailers, but they can avoid the annoying customer experiences that lead to negative reviews and social media pans. Here are 5 ways retailers can make returns easier for customers, and make them more likely to trust those merchants in the future.
Our community of expert marketers shares advice about how to step up your game in 2020. Hint: User and customer intent should be the focus in everything you do this year. “If you aren’t tracking where [feedback] is being left, you’re missing a huge opportunity in being able to understand what customers think about your business,” says Reputation.com’s Adam Dorfman.Read more
by Adam Dorfman, Director of Product at Reputation.com
Contributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year for businesses looking to improve operations and the customer experience.
The California Consumer Privacy Act gives nearly 40 million people the right to control how their personal data is used and by whom. Michael Fertik, founder of Reputation.com and founder and managing partner of Heroic Ventures, joins Ali Velshi to discuss the strengths of the new law and the impact it will have on consumers.Read more
There’s an old saying, “Reputation is everything.” In the car business, this couldn’t be truer. Historically, car dealerships have battled with negative consumer perceptions and high levels of distrust. However, things have changed in recent years. According to Reputation.com’s Automotive Reputation Report, auto dealerships receive better customer sentiment and higher reputation scores than many other major industries.Read more