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The MarTech Minute

Catch up on the week’s martech news, including Reputation.com pulls in $30 million in equity financing.

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Now’s the time to prepare your business for the holiday rush

by Claudia Gerbasi, Managing Director of Retail at Reputation.com
Again this year, Amazon Prime Day brought with it a swell of packages on front porches, making it look like the holiday season was upon us. Indeed, for two straight days in July, grown adults became giddy at the sight of the Amazon delivery person driving around their neighborhood.

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An expert breaks down how Facebook can prevent bias in its algorithms

Amid concerns about social media’s political bias, Facebook asked Republican Senator Jon Kyl to conduct a study on why conservatives feel targeted by Big Tech. The results are out this week, and one of the concerns from respondents is about Facebook’s algorithm. Michael Fertik, founder and managing partner at Heroic Ventures and Reputation.com executive chairman and founder, joins “Squawk Box” to discuss.

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Reputation.com picks up $30M

Reputation.com, which helps businesses manage online reviews and social media engagement, has raised $30 million in a round led by Ascension Ventures, according to reports. The funding values the California-based company at $345 million; it has raised more than $100 million in VC financing to date from backers including Kleiner Perkinsand Bessemer Venture Partners.

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