B2B SaaS platforms and cloud technologies supplement those instincts by capturing reporting and analytics that help you make better, data-driven, business decisions. But you need to know which pieces of data to examine and how best to use them to positively impact your business. Here are four types of analytics that you should pay attention to that will help your company improve and drive revenue. Read More ▶

Join our Chief Product Officer, Pascal Bensoussan, on July 20, 2pm EST, as he discusses how online reputation management can help you take control of your online reviews and grow your business. In... Read More ▶

Reputation Score

Your reputation score is a powerful indicator of the health of your business and is a great metric for benchmarking your company against your competitors and the industry. Read More ▶

Facebook Advertising

Let’s be honest: everyone is using Facebook. In fact, the social platform boasts 1.5 billion daily users , which is more people than the current population of China — 1.36 billion. But the social... Read More ▶

Online reviews and ratings are inescapable on review sites and in search results. And no matter how much you spend on marketing, the more past customers have aired their grievances about your business online, the harder it is to attract new ones. Here are three ways that organizations repel customers — and what to do about it. Read More ▶