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How to Support the LGBTQ+ Community on Your Google Business Profile
Over the years, Google has taken significant steps to uplift the LGBTQ+ community, such as giving businesses tools to show their own support on their Google Business Profiles. But many businesses are unaware of how they can use their listings to be more inclusive to LGBTQ+ customers. Following are a few tips that are easy […]
How Product Shortages Affect Retailers’ Reputations
Amidst the COVID-19 pandemic, no retailer is safe from a product shortage. We break down how to manage your brand's reputation in such a crisis.
How the Great Resignation Affects Retailers’ Reputations
Retail employees are quitting their jobs in record-shattering numbers. We break down how retailers should respond to maintain their reputations.
Why the Holiday Shopping Season Is More Than Black Friday
Black Friday is a vital part of the holiday shopping season, but it's not the only thing that matters. We examine how the retail holiday has evolved.
Why Reviews Matter During the Holiday Shopping Season
Retailers should always value their customers' reviews. We take a look at why they matter more than ever during the holiday shopping season.
How Retailers Can Prepare for an Uncertain Holiday Season
The 2020 holiday shopping season was anything but normal. It looks like the 2021 season will be more of the same. Here's what retailers can expect.
How to Drive Foot Traffic to a Retail Store after COVID-19
Retail foot traffic is increasing after COVID-19 restrictions have begun to loosen. According to The Wall Street Journal, foot traffic has almost reached pre-pandemic levels in the United States as more people have been vaccinated and cities have relaxed their guidelines. Adweek reports that people are returning to stores across the board based on stronger […]
What is a Localized Marketing Strategy?
What is a localized marketing strategy? ✓ For a detailed look at this approach, including benefits, examples, and tips for success, click here!
Tips for Businesses on Updating Their COVID-19 Mask Guidelines
With the CDC’s new announcement that vaccinated people can resume activities without wearing a mask or social distancing, businesses need to update their COVID-19 guidelines accordingly. Understandably, businesses in the United States are scrambling a bit. Tools such as Google My Business (GMB) listings provide an easy way to update customers. After reviewing the new […]
Why Curbside Pick-up is Here to Stay
Curbside pick-up has become a way of life everywhere. But how will this retail trend continue to evolve as things return to some sense of normalcy? Check out this article to learn more.
Holiday Shopping Is More Omnichannel Than Ever
During the holiday season shoppers spent billions of dollars online, while foot traffic in brick-and-mortar stores dropped. To capitalize on this activity, retailers need to dial up their presence online to drive shoppers to their websites -- while promoting services such as curbside pickup that will appeal to shoppers offline.
Why Reputation Matters: Google, Red Wing Shoes and Pearle Vision Weigh in on the Pandemic and its Impact on Retail
No one can deny the dramatic impact Covid-19 has had on the Retail industry. As soon as the shelter-in-place orders were announced, stores closed...

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