Small business owners

Putting a price tag on corporate reputation management in the new economy

Putting a Price Tag on Corporate Reputation Management

You might not be able to tangibly value customer loyalty, but companies both small and large are discovering that you can put a price tag on your Internet reputation.

The financial crisis that began in 2007 has changed the way the corporate world operates; one way is that businesses are now spending as much money on reputation protection as they are on digital PR.

Continue reading about >

Dentist Online Review & Reputation Management

Dentist Online Review & Reputation Management

Let’s face it, few people like going to the dentist. Unfortunately, this negative view of dental care makes dentists an especially attractive target for anonymous Internet attacks. As such, it’s very important for dentists to offer the best possible service they can and to aggressively monitor and manage their reviews and reputations online.

Continue reading about >

Customer privacy is an important part of business strategy

Customer Privacy is an Important Part of Business Strategy

The ever-increasing use of the Internet has provided businesses with more ways than ever before to collect data about their customers and potential customers. This information is often gathered without the website visitor even realizing it, due to the use of unobtrusive data collection methods.

Continue reading about >

September 29, 2011

Bloomberg: Facebook, Twitter usage increases companies’ security risks

Continue reading about >

September 28, 2011

The NHL has a social media policy. Do you?

In a sport where bloodthirsty fans cheer high-sticking and boarding, there's one area where players have clearly defined rules of etiquette: social media. The National Hockey League recently unveiled a social media policy for players that outlines both when and how they should use it.

How Happy Customers Can Counter Negative Online Reviews

How Happy Customers Can Counter Negative Online Reviews

Online reputation management can be a difficult task for a business owner. No matter how hard a business tries to satisfy customers, someone will inevitably be displeased — and with the Internet at hand, it’s easy to voice frustrations.