Small business owners

Expert Advice on Colocation for Businesses

Secure, brick-and-mortar colocation centers offer climate-controlled environments for servers or whole IT infrastructures. With 24/7 monitoring and numerous options for any-size business, choosing one for your company might seem confusing.

Expert Advice on Building a Social Media Presence

Social media helps spread a business name and build brand loyalty, but there's more to it than signing up and making a few posts. With the wrong approach, it can cause more harm than good.

What to Do When Ex-Employees Damage Your Reputation

As a business owner, you try to hire good people. You screen them, train them, encourage them, and do whatever you can to help them succeed and become an integral part of your business.

The 6 Most Common Causes of Negative Doctor Reviews

It's a cruel fact in today's health care industry: a few negative online reviews can have a substantial impact on a doctor's practice or career.

Expert Advice on the Importance of Your Brand Name

Meeting consumer need is one of the keys to a successful business, but your professional reputation and brand are what grab attention and keep customers coming back.

Expert Per Frykman generously shares some of his experience about how professional reputation and branding work together to reinforce an image that instills confidence.

Expert Advice on Business Leadership, Conflict and Diversity

Every business is a small society or culture defined by the people and systems that make it work. Change is essential in any society; those that aren't open to it risk becoming irrelevant. With change comes conflict, but effective leadership helps keep the business on track.

Negative Reviews: Should You Fight Back?

It's a saying as old as the hills and full of truth: "A closed mouth attracts no feet." It can be hard to keep your counsel when your business is being attacked in negative reviews, especially false ones planted by a competitor. When should you ignore it and when should you fight back? Here are a series of questions to ask yourself before going to war.

 

How to Affect Google Instant/Google Suggestions

Google is the most popular search engine in the world, partially because it institutes techniques such as "autocomplete." Any Google user has seen this; if you type in the first few letters of a common term, or even plenty of uncommon ones, you'll get a list of search terms that are the most popular surrounding that term.

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