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Reputation.com Review Best Practices: Five Worst Mistakes for Online Reviews

Reputation.com review monitoring, tracking, and improvement tools via a cloud-based Web interface offers businesses the ability to stay up to date on sentiment towards them. Built on best practices for online reviews, Reputation.com for Business guides business owners toward effective and ethical solutions to online review management.

Reputation.com Review Monitoring Provides Valuable Business Intel

Reputation.com offers a review monitoring and improvement tool, Reputation.com f

Reputation.com Review Management: What Customers Say Online Impacts the Bottom Line

In November 2011, the Harvard Business Review published a study

How To Pick an Online Reputation Management Company

How To Choose an Online Reputation Management Company

In the Internet age, when a simple Google search is all it takes to find detailed information about anyone and everything, online reputation management (ORM) is an absolute must. Unfortunately, not enough people understand what ORM entails, or how it affects their daily lives.

Google your way to a better online reputation

Tuesday, October 11, 2011

 

Not everyone will admit that they Google themselves. It can sound kind of vain. But most people really do want to know what's being said about them.

It makes sense. Who wouldn't want to eavesdrop on the collective consciousness? Plus, we know that potential employers, customers and even dates are using it to form opinions about us, so it's smart to find out what the word on the street is.

With any luck, you'll like what you see. For many people, it's a showcase of their most noteworthy accomplishments: awards won, articles written, donations to charity, affiliations with upstanding organizations. Some people's results are dominated by their contributions to social media, including blog posts they've written or YouTube videos they've created (which can be good or bad, depending on what you've put out there).

Unfortunately, for some people, Google unearths unflattering profiles, bad reviews, or even slanderous content. Maybe you crossed the wrong blogger. Maybe you have a more serious PR problem. Heck, maybe you're in the mafia. Sometimes, there's information out there that isn't even true.

If you don't like what you see, at least you'll have some insight as to why you didn't get a second interview or why that girl never called you back. The first step towards improving your online reputation is knowing you have a problem!

What sorts of unexpected things have you found looking yourself up on Google or Bing?

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How daily deals can damage your online reputation

Tuesday, October 4, 2011

Groupon, LivingSocial, Google Deals, Yipit, and the list goes on — while daily deal sites can be a great way for business owners to bring in new customers, the results aren't always pretty. In fact, a study conducted by researchers from Harvard and Boston University discovered an inverse relationship between the number of customers brought in by Groupon and the satisfaction of those customers as expressed on Yelp.

It makes sense when you think about it. Once a deal is released, the onslaught begins. Appointments get booked up. Staff gets stretched thin. Demand increases in ways the business isn't always prepared to deal with.

While we haven't done our own independent study, we can back it up anecdotally. There are more and more reviews out there that have the same basic story line: "We came in because we had a Groupon, but the service was so bad we're never coming back!" Never mind that the bad service is often the result of a harried staff that was completely unprepared for a deluge of demanding customers. (And you'd think someone getting 50% off on his dinner or a massage for $42 would be a little more understanding!)

Food for thought if you're planning to run a daily deal: Make sure you're staffed up. And make sure your staff is prepared for the extra work. Be patient even when there are 17 people simultaneously wanting all your attention. And be prepared for someone to complain about something.

Got a story about a Groupon gone wrong? Any words of wisdom for other business owners who might be considering offering a daily deal?

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Putting a price tag on corporate reputation management in the new economy

You might not be able to tangibly value customer loyalty, but companies both small and large are discovering that you can put a price tag on your Internet reputation. The financial crisis that began in 2007 has changed the way the corporate world operates; one way is that businesses are now spending as much money on reputation protection as they are on digital PR. This article will detail how the current economy has influenced the business community to shift away from risky marketing ploys in favor of corporate reputation management.

Online reputation management tips for dentists

Let’s face it, few people like going to the dentist. Unfortunately, this negative view of dental care makes dentists an especially attractive target for anonymous Internet attacks. As such, it’s very important for dentists to offer the best possible service they can and to aggressively monitor and manage their reputations online.

This article outlines five tips on promoting and protecting your good name on the Web.

Do you own YourName.com?

Customer privacy is an important part of business strategy

The ever-increasing use of the Internet has provided businesses with more ways than ever before to collect data about their customers and potential customers. This information is often gathered without the website visitor even realizing it, due to the use of unobtrusive data collection methods. When you visit a company’s website, you could be unwittingly providing that company with information such as your IP address, the page that referred you to the website and the pages you’re viewing.

by: 
Susan Campbell

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