Twitter is a great networking and personal branding tool — just keep your tweets informed and relevant.
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Reputation.com featured in Interiors and Sources: When Innovation Looks Back...
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Michael Fertik on MSN: Anonymous Reviews Part of the Ecosystem...
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Reputation.com on Traveling and Data Protection...
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Reputation.com in the Caymanian Compass: Everyone's a Publisher in a Digital World...
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Reputation.com in Financial Times: Dealing with a Dubious Digital Past...
Sooner or later, almost every company will have an experience with a bad review going viral. Maybe a critic doesn't see the unique appeal of your product or service; maybe a disgruntled customer took to Yelp to complain about your company. The trouble is that it doesn't matter whether or not you deserve the negative publicity; once it goes viral, it's out of your hands.
Anyone can be the victim of an online reputation nightmare. It's not just a problem that plagues one-man operations and small startups. In fact, some of the biggest companies you can think of -- brands we love and trust and use every day -- have suffered from these kinds of problems.
If you own a business, sooner or later, you're going to get a negative review. It could be anything from a comment directed to your business' social media presence to a scathing and angry review posted on a review website. One way or the other, you'll get a review eventually. Here are the steps to handling a bad review.
Even in the Internet age, the simplest marketing techniques are still the best. Word of mouth is not only as important as it has ever been, it spreads farther and wider thanks to review websites and social media. Here's how to make sure you have as many positive reviews as possible.
As a manager of a hotel, bed & breakfast, resort or similar property, you always like to hear kind words from your guests about how well they were treated while staying with you.
There are two kinds of business in this world: Those that have complaints from customers and those who don't know they have complaints from customers. More often than not, it's this latter group whose community standing and/or online reputation takes a bigger hit.