Online reputation management

Expert Advice on Online Marketing for Law Firms

Attorney ethics rules create strict parameters for marketing strategies; violate those rules, and you risk losing more than money. Professional responsibility makes some law firms avoid online marketing altogether, but there are still plenty of resources that are both progressive and ethical.

Expert Advice on Building a Social Media Presence

Social media helps spread a business name and build brand loyalty, but there's more to it than signing up and making a few posts. With the wrong approach, it can cause more harm than good.

Is There No Such Thing as Bad Publicity? The Definitive Answer

According to the old adage, any publicity is good publicity. As long as people hear your name, it doesn't matter whether they're thrilled or horrified with what you've been up to. But is that really true? We look at a few famous examples of the baddest of bad publicity, and see whether or not the people at the center of the controversy were able to recover.

The 5 Biggest Celebrity Reputation Blunders

Celebrities have taken to Twitter like a Fail Whale to water, and most of the time, that's a good thing. Building a reputation around Twitter and other social networks allows celebrities to whet their fans' appetites for their projects, makes them seem more accessible and human, and just plain gives them something to do between projects.

What to Do When Ex-Employees Damage Your Reputation

As a business owner, you try to hire good people. You screen them, train them, encourage them, and do whatever you can to help them succeed and become an integral part of your business.

The 6 Most Common Causes of Negative Doctor Reviews

It's a cruel fact in today's health care industry: a few negative online reviews can have a substantial impact on a doctor's practice or career.

Expert Advice on the Importance of Your Brand Name

Meeting consumer need is one of the keys to a successful business, but your professional reputation and brand are what grab attention and keep customers coming back.

Expert Per Frykman generously shares some of his experience about how professional reputation and branding work together to reinforce an image that instills confidence.

Negative Reviews: Should You Fight Back?

It's a saying as old as the hills and full of truth: "A closed mouth attracts no feet." It can be hard to keep your counsel when your business is being attacked in negative reviews, especially false ones planted by a competitor. When should you ignore it and when should you fight back? Here are a series of questions to ask yourself before going to war.

 

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