A negative review can be really bad for business. Monitor review sites regularly.
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Reputation.com featured in Interiors and Sources: When Innovation Looks Back...
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Michael Fertik on MSN: Anonymous Reviews Part of the Ecosystem...
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Reputation.com on Traveling and Data Protection...
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Reputation.com in the Caymanian Compass: Everyone's a Publisher in a Digital World...
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Reputation.com in Financial Times: Dealing with a Dubious Digital Past...
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Every day, we're confronted with the fall out from poorly-managed privacy settings on social media. Usually, it's a politician who tweeted when he meant to DM, or a celebrity who wasn't aware that her Facebook photos were available for general public consumption.
Attorney ethics rules create strict parameters for marketing strategies; violate those rules, and you risk losing more than money. Professional responsibility makes some law firms avoid online marketing altogether, but there are still plenty of resources that are both progressive and ethical.
Social media helps spread a business name and build brand loyalty, but there's more to it than signing up and making a few posts. With the wrong approach, it can cause more harm than good.
According to the old adage, any publicity is good publicity. As long as people hear your name, it doesn't matter whether they're thrilled or horrified with what you've been up to. But is that really true? We look at a few famous examples of the baddest of bad publicity, and see whether or not the people at the center of the controversy were able to recover.
Celebrities have taken to Twitter like a Fail Whale to water, and most of the time, that's a good thing. Building a reputation around Twitter and other social networks allows celebrities to whet their fans' appetites for their projects, makes them seem more accessible and human, and just plain gives them something to do between projects.
As a business owner, you try to hire good people. You screen them, train them, encourage them, and do whatever you can to help them succeed and become an integral part of your business.