Online reputation management

The 3 Worst Responses to Negative Online Comments

When it comes to protecting your reputation, it matters less what happens to your company and more what you do about it.

Public vs. Private: Protecting Your Professional Reputation

Every day, we're confronted with the fall out from poorly-managed privacy settings on social media. Usually, it's a politician who tweeted when he meant to DM, or a celebrity who wasn't aware that her Facebook photos were available for general public consumption.

5 Celebrities Who Could Use Some Reputation Help in 2013

In order to stay famous, celebrities need to keep their names in the headlines. But despite the old saying "there's no such thing as bad publicity," not all PR is created equal. DUIs, drug arrests, and bar fights -- these are some of public relations managers' least favorite things. Let's take a look at the celebrities whose reputations could use a little redeeming right now:

 

Expert Advice on Online Marketing for Law Firms

Attorney ethics rules create strict parameters for marketing strategies; violate those rules, and you risk losing more than money. Professional responsibility makes some law firms avoid online marketing altogether, but there are still plenty of resources that are both progressive and ethical.

Expert Advice on Building a Social Media Presence

Social media helps spread a business name and build brand loyalty, but there's more to it than signing up and making a few posts. With the wrong approach, it can cause more harm than good.

Is There No Such Thing as Bad Publicity? The Definitive Answer

According to the old adage, any publicity is good publicity. As long as people hear your name, it doesn't matter whether they're thrilled or horrified with what you've been up to. But is that really true? We look at a few famous examples of the baddest of bad publicity, and see whether or not the people at the center of the controversy were able to recover.

The 5 Biggest Celebrity Reputation Blunders

Celebrities have taken to Twitter like a Fail Whale to water, and most of the time, that's a good thing. Building a reputation around Twitter and other social networks allows celebrities to whet their fans' appetites for their projects, makes them seem more accessible and human, and just plain gives them something to do between projects.

What to Do When Ex-Employees Damage Your Reputation

As a business owner, you try to hire good people. You screen them, train them, encourage them, and do whatever you can to help them succeed and become an integral part of your business.

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