Executives

Every business is a small society or culture defined by the people and systems that make it work. Change is essential in any society; those that aren't open to it risk becoming irrelevant. With change comes conflict, but effective leadership helps keep the business on track.

Not everyone will admit that they Google themselves. It can sound kind of vain. But most people really do want to know what's being said about them.

It makes sense. Who wouldn't want to eavesdrop on the collective consciousness? Plus, we know that potential employers, customers and even dates are using it to form opinions about us, so it's smart to find out what the word on the street is.