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As with any other medical discipline, psychologists need to build a professional brand to get themselves out there. It's true that this is important for marketing purposes, but it's also key for potential clients as well.
Every one of us, whether we're entrepreneurs, authors, or just your everyday average Joe, have a brand to maintain and a certain way in which we want the world to view us. With celebrities, that's not just part of the job, but often their entire business.
Thanks to the Internet, we all have a brand. Actors, however, have to take particular focus on their brand right from the start. Just like no respectable actor goes to an audition without a good headshot and a resume, and just like no actor goes anywhere without their phone on them in case their agent needs to reach them, no actor who wants to work neglects their brand online.
Once, a brand was something for a can of beans or a car. However, with social media, blogs, and Internet reviews, everybody now has a brand and psychiatrists are no exception. How do you build a brand and maintain a positive image as a psychiatrist?