A negative review can be really bad for business. Monitor review sites regularly.
When I do a Google search for my name, the first thing I find is a negative news article — about someone else with the same name! How can I separate myself from my evil doppelganger?
If you share a name with someone who has an awful online reputation, their negative Google results can be just as big a problem for you. The best way to separate yourself from your digital doppelganger is to focus on proactively building your online reputation. Sign up for LinkedIn, Twitter and other social networking websites that have a place for a professional biography. Use these bios to tout your professional expertise and separate yourself from the person who shares your name.
You should also consider differentiating your name in some way, like using your middle initial or a nickname.