An eye-catching headline has been making the rounds on social media over the last week: “Cat-Stalking Map Lets the Internet Know Where Your Kitty Lives.” While everyone and their mother loves a good cat-related article, this specific story should inspire more concerns about privacy than likes and lols.
Over the last decade, social media has undergone massive transformation – and the change is ongoing.
While Facebook started out merely as a way for undergrads to mingle, now nearly every business has a page and works on attracting ‘likes.’ Twitter was once most useful to celebrities and teenagers. Today, it’s rare to find a business that doesn’t try to interact with their customers via 140-character messages.
Social media can provide great platforms for celebrities to interact with their fans and businesses to interact with consumers. But before you start investing time and energy into setting up a Twitter chat using a specific hashtag, consider what can go wrong. Call it the Robin Thicke effect.
Have you ever Googled yourself? If you’ve ever taken the time to check out your search results, you may have experienced the gamut of emotions.
Perhaps you were surprised to see a disgruntled former employee had taken to blogging, disparaging your name and your company. Or someone who shares your name – but not your pristine past – is popping up above accurate information about you, sullying your good name with her questionable history. Maybe it’s an ex-boyfriend with an axe to grind.
The web has created an explosion of DIY tools and outsourcing opportunities for business owners - from building websites to handling payroll. But one area Alex Khaikin recommends you leave to the professionals is conducting market research and employee surveys.