Here's a fun, or possibly depressing, exercise in just how nasty the Internet can be for a brand; pick any national brand, no matter how inoffensive, and put its name followed by "sucks" into a search engine. You'll find Twitter accounts, Facebook groups, even entire websites built by people who just hate that brand. You can even find them for the search engine you're using.
Comedians tend to be people who cross the line. It's part of the nature of stand-up comedy to push the edges of the envelope to see what makes people laugh, and sometimes it backfires. Or a comedian's personal problems can overshadow their work. Here are three comedians who found themselves having to fix their reputation, and what businesses can learn from them.
Wherever we go on the Internet, we leave a trace of ourselves. Whether it's in the form of comments, our behavior being tracked, or things we choose to do online, it collects into something generally called your "digital footprint." A digital footprint serves as a kind of history of what you've done online, and forms the basis of your online reputation.
Warren Buffett is one of the most acclaimed businessmen of modern times, and for a reason. The "Oracle of Omaha" is a source, not just of business advice, but practical discussion of your reputation and what it means. Here are a few quotes from Warren Buffett about reputation, and what you can learn from them.
When we're looking for a job, we spend hours on our resume. We check it for errors, we look closely at everything we've written, and we ask ourselves how employers will take each sentence. But all that hard work on a resume can be undone, not by a typo, but by your online reputation. Here's why a good online reputation is key to your job search.