On May 27, the Federal Trade Commission published a report that highlights the amount of personal information harvested by data brokers. The FTC looked at nine of the top names in the big data business -- Acxiom, CoreLogic, Datalogix, eBureau, ID Analytics, Intelius, PeekYou, Rapleaf and Recorded Future –- and exposed plenty of common practices that are hidden from the average consumer’s view.
Online reputation management is a delicate balance of give and take – much like a ballroom dance. You and your customers are center stage. Then one day, someone trips. Toes are stepped on. An angry online review ensues. Has a customer intentionally thrust you into the spotlight? This is an invitation to dance. All eyes are on your next move, ready to judge. Resist the temptation to tango with a disgruntled customer, and aim for a gallant fox trot instead.