Expert Interview with Luke Kling on Affiliate Marketing

Whether you're an affiliate or a network, a good reputation is critical in the affiliate marketing game says Luke Kling, director of marketing for PeerFly.com.

"PeerFly has a great reputation and since we've been able to build that reputation our business has exploded," he says. "Publishers trust us because they know we're going to pay them. They also know we're going to work hard to provide the best possible experience working with our network."

Reputation Economy Expert Series: Joel Gurin, Open Data Now

As part of its Reputation Economy Expert Series, Reputation.com interviews Joel Gurin, author of Open Data Now, a compelling look at how organizations and governments are exploring and leveraging public data in novel ways.

Q: It seems like all we hear about is Big Data, Big Data, Big Data.  But what’s the difference between Big Data and Open Data?

Expert Interview with Tim Kelsey on Online Marketing

Effectively marketing your small business doesn't have to cost you a mint says Tim Kelsey, marketing services manager for Pronto Marketing.

"One thing many business owners don't realize is that they are their most valuable content resource," he says. "Excellent content is a great way for small business to get noticed online and owners often try to outsource their content development when they could easily be doing it themselves."

Six Tricks to Rock Your Online Reviews

Got your hands full running your business? Sure, you know you should spend more time putting good content out there about your company, but there’s only so much time in the day, and it takes a specific kind of expertise to develop and manage online marketing campaigns and social media platforms.   

But one aspect of managing your online reputation is simple: let your customers speak for you!

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