Why online reviews trump ‘likes’ and ‘followers’

Over the last decade, social media has undergone massive transformation – and the change is ongoing.

While Facebook started out merely as a way for undergrads to mingle, now nearly every business has a page and works on attracting ‘likes.’ Twitter was once most useful to celebrities and teenagers. Today, it’s rare to find a business that doesn’t try to interact with their customers via 140-character messages.

Stake a claim to your search results page

Have you ever Googled yourself? If you’ve ever taken the time to check out your search results, you may have experienced the gamut of emotions.

Perhaps you were surprised to see a disgruntled former employee had taken to blogging, disparaging your name and your company. Or someone who shares your name – but not your pristine past – is popping up above accurate information about you, sullying your good name with her questionable history. Maybe it’s an ex-boyfriend with an axe to grind.

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