Why online reviews trump ‘likes’ and ‘followers’

Over the last decade, social media has undergone massive transformation – and the change is ongoing.

While Facebook started out merely as a way for undergrads to mingle, now nearly every business has a page and works on attracting ‘likes.’ Twitter was once most useful to celebrities and teenagers. Today, it’s rare to find a business that doesn’t try to interact with their customers via 140-character messages.

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