Over the last decade, social media has undergone massive transformation – and the change is ongoing.
Have you ever Googled yourself? If you’ve ever taken the time to check out your search results, you may have experienced the gamut of emotions.
Perhaps you were surprised to see a disgruntled former employee had taken to blogging, disparaging your name and your company. Or someone who shares your name – but not your pristine past – is popping up above accurate information about you, sullying your good name with her questionable history. Maybe it’s an ex-boyfriend with an axe to grind.
The web has created an explosion of DIY tools and outsourcing opportunities for business owners - from building websites to handling payroll. But one area Alex Khaikin recommends you leave to the professionals is conducting market research and employee surveys.
It’s no secret that consumers are putting more and more faith into online reviews.
We see the opinions of others and accord them credibility because, hey, they’re written by people just like you and me. And the dental industry is no different. More than 70 percent of dental patients surveyed said online ratings and reviews influenced which practitioner they chose, up from 53 percent just three years prior.