Articles: Small business owners

In November 201

You might not be able to tangibly value customer loyalty, but companies both small and large are discovering that you can put a price tag on your Internet reputation.

The ever-increasing use of the Internet has provided businesses with more ways than ever before to collect data about their customers and potential customers.

Review sites are increasingly used by consumers to validate their purchase decisions, and the latest data affirms their growing influence. Recent research from Cone Inc.