Reputation.com plans to invest millions of dollars this year in the U.K., following its acquisition this week of Liverpool-based Reputation 24/7.
This represents the first international acquisition for the Redwood City-based reputation management provider.
“We picked the U.K. because it’s a great launch pad into the rest of Europe,” Reputation.com spokeswomen Leslie Hobbs said today.
“Europe, and especially the U.K., is very ripe for growth. The population here is very aware of digital privacy.”
Reputation 24/7 employs about 10 people, and the company is being rebranded as Reputation.com (U.K.). Terms of the deal were not disclosed.
The company chose Liverpool as a European home base for its diverse and technical work force, drawing from the University of Liverpool.
Reputation.com, led by CEO Michael Fertik, employs 150 people and has raised $67 million in five rounds of funding.
The company offers a suite of online reputation management products to more than 1 million customers in 100 countries.