Media Coverage

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3 Ways to Drive Online Reviews

by Ali Fawaz, Senior Director of Automotive at
The U.S. auto industry is forecast to sustain a slight downturn this year. This will make competition that much stiffer in an already ferocious market in which reliance on online reviews is growing. Customers are taking to online searches and social media to share their dealership experiences; in equal measure, they’re looking for the best dealerships with which to do business.

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Three Benefits of Online Dealer Reviews

by Ali Fawaz, General Manager and Senior Director of Worldwide Automotive at
Online reviews can become tools dealers use to gain insight into their business, prove a commitment to consumers and enhance the customer experience.

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Ali Fawaz with

In this Dealership News podcast, Kelly Kleinman interviews Ali Fawaz, GM and Sr Director of Worldwide Automotive for Ali discusses the importance of reputation management for car dealers.

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The case for digital reinvention: chief marketers on how tech is driving change

Whatever the sector, the rate of digital transformation is accelerating. Marketing director at YO! Sushi, Luisa Fernandez argues that it requires careful consideration of what change can mean for consumers: “Whether that’s creating a single customer view, looking at technology in the restaurant and joining that up, or whether that’s ensuring we’re working with multiple platforms like to pull in all our reviews for TripAdvisor, Google and Facebook.”

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