How search engines work.

Search engines like Google and Bing log every page on the Internet. Then they use a complex algorithm to rank them based on various (and sometimes secret) criteria such as popularity, timeliness, content and number of links from other sites.

The Internet is an echo chamber.

Scandalous or shocking material will always rank highly in search engines because bloggers and the news media link to it. And the more people who link to negative content, the more popular it becomes — it’s a vicious, self-perpetuating cycle.

The top results are the only results.

Eighty-four percent of Web users never look past the first page of results, so potential employers, loan officers, business clients and romantic prospects will judge you based on whatever shows up there, whether it’s accurate or not.

Don’t defend yourself.

When negative content appears online, people frequently try writing a rebuttal. But, ironically, responding to online attacks just increases the public’s awareness of the issue, drives more traffic to the content and ends up making things even worse.

The Internet never forgets.

Once content is uploaded to the Internet, it’s there forever, even if the author takes it down. So we create and promote professional content that bumps other pages off the top search results and out of the Internet spotlight.

Improve how you look online.

If your search results are inaccurate or misleading, talk to one of our advisors. You’ll get a realistic assessment of your current situation, as well as help creating a personalized plan to establish or defend your online reputation.

Get your reputation right the first time.

As the first online reputation management company, we know what works and what doesn’t. Our proprietary technologies and strategies are based on years of development by world-class scientists, all designed to get the best results possible.