With customers increasingly turning to the Internet to rate their experiences, online reviews have become a critical factor for businesses trying to attract new customers. According to a survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.
Take a look at the infographic below for quick tips to generate positive reviews and grow your business.
With Google holding a staggering 67.6% of search engine market share, it’s no surprise that Google search has a major impact on referrals to local businesses. Luckily, Google My Business gives your business an easy way to grab a top spot in local search results and also engage with your audience. It combines all of Google’s services into one centralized location and gives you the ability to promote your business in an effective way.
Online reviews are becoming increasingly popular in the healthcare sector, and growing numbers of patients rely on this feedback to select providers. According to a study conducted by Software Advice, 62% of patients surveyed use online reviews to find a new doctor. This means that doctors who aren’t monitoring their reviews are losing out on a lot of potential patients.
Did you know that for every 1% increase in a hotel’s online reputation, RevPAR goes up by 1.4%? In addition, according to Cornell University's Center for Hospitality Research, improving your TripAdvisor rating by one point increases your odds of being selected by a potential guest by 14%, all the while allowing you to increase your prices by 11.2%.
Small business owners tend to focus on the problems caused by negative reviews, but the flip side of the coin is that positive reviews are an extremely effective way to attract new customers.
According to the latest Local Consumer Research Survey, 88% of consumers use online reviews, and 9 out of 10 trust them as much as word of mouth recommendations. That means you should do everything you can to make sure people see your positive reviews. Here are a few suggestions:
It’s a common complaint: a customer posts a positive review of your business on Yelp, but then it disappears! Yelp’s filters are designed to prevent fake or untrustworthy reviews from appearing, but sometimes they block the wrong reviews. Here’s what you can do to get your reviews back.
Work with the Yelp filters
Yelp’s filters block the following types of reviews: