How to turn holiday shoppers into loyal customers

It’s the most wonderful time of the year! Now that Thanksgiving, Small Business Saturday and Cyber Monday are behind us, businesses are revving up their Christmas marketing engines to full speed. It’s easy to get lost in the hustle and bustle of making those holiday sales, but with a few simple tips you can turn one-time holiday shoppers into lifelong loyal customers:

NEW! Credential Manager lets you log into all your social and review sites from the dashboard

We’re excited to announce our new Credential Manager, a free upgrade to your existing for Business subscription. With Credential Manager, you can save login details for all your social and review sites, unlocking the ability to respond to reviews on third-party sites, post to social media, and more—all from within the dashboard.

How a Big Three automaker increased review volume by 325% with

Choosing a car is something people spend valuable time and effort considering. People need guidance to figure it all out – and, increasingly, they’re turning to online reviews to be their advisor. According to Automotive News 91% of shoppers use online reviews to choose auto dealerships.

Your Quick 5-Step Guide to Getting Positive Reviews [Infographic]

With customers increasingly turning to the Internet to rate their experiences, online reviews have become a critical factor for businesses trying to attract new customers. According to a survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.

Take a look at the infographic below for quick tips to generate positive reviews and grow your business. 

How to Optimize Your "Google My Business" Listing for Success

With Google holding a staggering 67.6% of search engine market share, it’s no surprise that Google search has a major impact on referrals to local businesses. Luckily, Google My Business gives your business an easy way to grab a top spot in local search results and also engage with your audience. It combines all of Google’s services into one centralized location and gives you the ability to promote your business in an effective way.

Tips for generating positive patient reviews

Online reviews are becoming increasingly popular in the healthcare sector, and growing numbers of patients rely on this feedback to select providers. According to a study conducted by Software Advice, 62% of patients surveyed use online reviews to find a new doctor. This means that doctors who aren’t monitoring their reviews are losing out on a lot of potential patients.

Tips to increase your TripAdvisor rankings

Did you know that for every 1% increase in a hotel’s online reputation, RevPAR goes up by 1.4%? In addition, according to Cornell University's Center for Hospitality Research, improving your TripAdvisor rating by one point increases your odds of being selected by a potential guest by 14%, all the while allowing you to increase your prices by 11.2%.

Use your positive reviews to recruit new customers

Small business owners tend to focus on the problems caused by negative reviews, but the flip side of the coin is that positive reviews are an extremely effective way to attract new customers.

According to the latest Local Consumer Research Survey, 88% of consumers use online reviews, and 9 out of 10 trust them as much as word of mouth recommendations. That means you should do everything you can to make sure people see your positive reviews. Here are a few suggestions: