Why online reviews trump ‘likes’ and ‘followers’

Over the last decade, social media has undergone massive transformation – and the change is ongoing.

While Facebook started out merely as a way for undergrads to mingle, now nearly every business has a page and works on attracting ‘likes.’ Twitter was once most useful to celebrities and teenagers. Today, it’s rare to find a business that doesn’t try to interact with their customers via 140-character messages.

Announcing the New Reputation.com Business Website

We’re proud to announce our newly redesigned Business and Enterprise website, the preeminent resource for business reputation online. In addition to a complete design makeover and tons of new product screenshots, we’ve added a Learning Center with self-help resources, a series of educational downloads, best practices, industry-specific information, success stories, webinars and more—all just a click away.

How to set up the Reputation.com Facebook App

The Reputation.com Facebook App is the easiest way to incorporate verified customer reviews onto your Facebook business page. Reviews are collected through the Reputation.com platform, either via surveys or kiosk tablets, and once verified by you, they are posted to your Facebook business page, accessible through a “Customer Reviews” tab.

Stake a claim to your search results page

Have you ever Googled yourself? If you’ve ever taken the time to check out your search results, you may have experienced the gamut of emotions.

Perhaps you were surprised to see a disgruntled former employee had taken to blogging, disparaging your name and your company. Or someone who shares your name – but not your pristine past – is popping up above accurate information about you, sullying your good name with her questionable history. Maybe it’s an ex-boyfriend with an axe to grind.

Dentists: Your online reputation deserves as much maintenance as your teeth

It’s no secret that consumers are putting more and more faith into online reviews.

We see the opinions of others and accord them credibility because, hey, they’re written by people just like you and me. And the dental industry is no different. More than 70 percent of dental patients surveyed said online ratings and reviews influenced which practitioner they chose, up from 53 percent just three years prior.

Online Reputation Management is a Delicate Dance: Top 5 Moves to Stay in the Lead!

Online reputation management is a delicate balance of give and take – much like a ballroom dance. You and your customers are center stage. Then one day, someone trips. Toes are stepped on. An angry online review ensues. Has a customer intentionally thrust you into the spotlight? This is an invitation to dance. All eyes are on your next move, ready to judge. Resist the temptation to tango with a disgruntled customer, and aim for a gallant fox trot instead.

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