With Google holding a staggering 67.6% of search engine market share, it’s no surprise that Google search has a major impact on referrals to local businesses. Luckily, Google My Business gives your business an easy way to grab a top spot in local search results and also engage with your audience. It combines all of Google’s services into one centralized location and gives you the ability to promote your business in an effective way.
Online reviews are becoming increasingly popular in the healthcare sector, and growing numbers of patients rely on this feedback to select providers. According to a study conducted by Software Advice, 62% of patients surveyed use online reviews to find a new doctor. This means that doctors who aren’t monitoring their reviews are losing out on a lot of potential patients.
Did you know that for every 1% increase in a hotel’s online reputation, RevPAR goes up by 1.4%? In addition, according to Cornell University's Center for Hospitality Research, improving your TripAdvisor rating by one point increases your odds of being selected by a potential guest by 14%, all the while allowing you to increase your prices by 11.2%.
Small business owners tend to focus on the problems caused by negative reviews, but the flip side of the coin is that positive reviews are an extremely effective way to attract new customers.
According to the latest Local Consumer Research Survey, 88% of consumers use online reviews, and 9 out of 10 trust them as much as word of mouth recommendations. That means you should do everything you can to make sure people see your positive reviews. Here are a few suggestions:
It’s a common complaint: a customer posts a positive review of your business on Yelp, but then it disappears! Yelp’s filters are designed to prevent fake or untrustworthy reviews from appearing, but sometimes they block the wrong reviews. Here’s what you can do to get your reviews back.
Work with the Yelp filters
Yelp’s filters block the following types of reviews:
Ask for reviews--they'll mostly be positive. Though of course, patients care more about bedside manner than medical outcome, so you need to focus on perception. With people increasingly turning to review sites to rate their medical experiences, customer service has become a crucial factor for doctors trying to attract new patients.
Let’s face it—social media is here to stay, and it is affecting your business, right now, at this very moment. People are talking about you, posting pictures, and sharing their experiences in online reviews. Some of them love you to bits—but others want nothing more than to see you fail.
Over the last decade, social media has undergone massive transformation – and the change is ongoing.
While Facebook started out merely as a way for undergrads to mingle, now nearly every business has a page and works on attracting ‘likes.’ Twitter was once most useful to celebrities and teenagers. Today, it’s rare to find a business that doesn’t try to interact with their customers via 140-character messages.