Twitter and Google recently struck a deal to integrate tweets into Google search pages in real time. Google previously had to crawl Twitter’s site to find user content, but with this new integration, tweets will be fed automatically to Google as they are posted. This means that Google will be able to show tweets in the search results instantly. The change will be rolled out sometime over the next few months, according to sources involved with the project.
A recent study conducted by Software Advice drives home the importance of online reviews for doctors and other healthcare practitioners. The study shows that online reviews are becoming increasingly important in a patient’s decision-making process, mirroring the trend we have seen in virtually every service-based industry.
Here are the key findings:
Here at Reputation.com, we’ve always maintained that it’s better to encourage positive reviews than to try to fight negative ones. In fact, as online reviews become more ubiquitous, this is quickly becoming the only effective strategy to manage online reviews—a lesson several businesses in the hospitality industry recently learned the hard way.
We are excited to announce the roll out of our new Apple iPad Mini kiosk tablet program. Starting this month, we will be migrating from our existing Android-based tablets to the Apple iPad Mini. We sat down with Sathya Krishnamoorthy, Senior Director of Product Management at Reputation.com, to learn more about the program and what our customers can expect from this migration.
Think determining your social media ROI is hard? Not anymore! The Reputation.com platform now includes Social Conversation, Publishing, and Social Metrics features to make it easy to for you to monitor, manage and track social media content from one single location. These features—unique to Reputation.com—give you a breakdown of your Facebook content in terms of likes, reach, impressions and engagement across various business locations. It also gives you an infinite Facebook post history scroll, so you can gauge the effectiveness of the content and take actions based on that data.
The concept of online reputation hogged the media limelight in 2014, encompassing TV stars, companies, CEO—even countries. It’s clearer than ever that online reputation is here to stay and that it affects your business. Increasingly, online reputation is how you differentiate your brand, retain existing customers, and market to new prospects.
So, while you map out your 2015 sales forecasts and strategic marketing plans, let’s take a look at the three ways Reputation.com can help achieve your business’s online reputation goals:
Reputation.com’s Reputation Score is the simplest way to get a bird’s-eye view of how consumers see your business online—and now it’s more powerful than ever. We recently fine-tuned the Reputation Score algorithm to accurately reflect the changing landscape of online reputation. The five standard variables are still there, but they’ve been augmented and enhanced for greater precision:
Deloitte recently published its latest Reputation@Risk report, a global survey of hundreds of top executives. The main takeaway from this year’s report: the importance of reputation risk keeps growing, with 87% of respondents rating it higher than any other strategic risk facing their businesses.
It’s the most wonderful time of the year! Now that Thanksgiving, Small Business Saturday and Cyber Monday are behind us, businesses are revving up their Christmas marketing engines to full speed. It’s easy to get lost in the hustle and bustle of making those holiday sales, but with a few simple tips you can turn one-time holiday shoppers into lifelong loyal customers:
Did you know that Reputation.com integrates with major point of sale systems to enable you to send out timely, automated and professional review requests to the customers you see each day? Review generation is a numbers game, so the more emails are sent, the more reviews you'll see! Our customers who integrate see an immediate spike in reviews on key third party sites like Google+, Yahoo Local, RateMDs and many others!