It’s spring time, which means one thing: spring cleaning! But there’s more to spring cleaning than cleaning out the gutters and washing the windows. In the age of Google, spring cleaning should happen online too.
This year, make sure you take the time to evaluate your online reputation. One great way to get started is with Reputation.com’s free privacy check. Other tips include doing a deep Google search for your name, checking your Facebook privacy settings, and joining a professional social networking website like LinkedIn.
Reputation.com CEO Michael Fertik will offer more digital spring cleaning advice tonight during an interview with NBC New York anchor Chuck Scarborough tonight. If you’re in the New York area, check out the segment at 7:00pm ET.
If you’re in the Bay Area, you can also catch Michael Fertik on CBS San Francisco tonight for a special on Internet privacy. That segment will air twice, once at 6:20pm PT and again at 11:20pm PT.
Digital lifestyle expert Mario Armstrong appeared as a guest this morning on The Early Show on CBS. During his segment, Mario talked with The Early Show’s Chris Wragge about the importance of online reputation management. In addition to some great advice on how to keep your reputation looking good online, Mario also gave a nice shout-out to Reputation.com.
Check out the segment in the video above. For more great tech advice from Mario Armstrong, visit his official website or follow him on Twitter.
In a new feature for the New York Times, Nick Bilton explores the growing business of online reputation management and why it is critical for individuals and businesses to take a vested interest in how they appear online.
In the article, Bilton talks with Reputation.com CEO Michael Fertik about how negative content can spread like “metastasized cancer,” causing an individual’s personal and professional life to fall apart under the weight of negative search results and an inaccurate online image.
For those unfamiliar with online reputation management, Bilton’s piece delivers a compelling introduction to the subject. In his interviews with Michael Fertik and other ORM experts, as well as victims of defamatory attacks online like Internet personality Julia Allison, Bilton shows why online reputation management matters and how services like Reputation.com can help.
In one telling quote, Reputation.com CEO Michael Fertik summaries the way that the social web has made online reputation management a necessity:
“Social networks, online comments and oversharing online have created a threat to everyone’s reputation and privacy. Now people are trying to figure out how to put that toothpaste back in the bottle.”
If you’re one of those people trying to put the toothpaste back in the tube and you need help, contact Reputation.com today. Our team of advanced client solutions providers can help you determine the best course of action to protect your reputation and manage negative content online. To learn more about our proactive reputation management solutions, check out MyReputation or call us at 877-735-3058.
Reputation.com’s new “Invasion of the Data Snatchers” video is opening people’s eyes to the risky practice of data mining and the need for comprehensive Internet privacy legislation. Now, thanks to the USA Today, we’re expanding our message even further.
In a recent post for USA Today’s Technology Live blog, Byron Acohido shared our “Data Snatchers” video alongside an interview with Reputation.com CEO Michael Fertik. In the interview, Fertik explains why Reputation.com created the “Data Snatchers” video and offers insight into the many ways that data miners are scraping and selling personal and private data from Internet users.
In addition to posting the video and the interview, USA Today also shared the story on its Facebook page, opening up the data privacy discussion to its nearly 50,000 fans. We encourage you to check out USA Today’s Facebook page and weigh in with your own opinion today.
If you haven’t seen the video yet, check it out below. For more information on how to protect your personal data online visit Reputation.com’s “Get Privacy” resource page.
Many people don’t know it, but every day data miners scour the Web for information about each and every one of us. Pulling data from public records, social networking profiles, commercial databases and more, they chop up our personal information into tiny bits, cross-index it using sophisticated computer technology, and then auction it off to the highest bidder in neat little packages.
Like the aliens from the famous 1956 sci-fi film Invasion of the Body Snatchers, data snatchers live here among us, going unrecognized among other more common privacy threats. Often, individuals don’t know that their data is at risk until it is too late: when they are stalked, scammed, denied a job, or declined for health coverage.
There are solutions out there though, such as the powerful personal privacy tools from Reputation.com. To learn more about how Reputation.com can help you protect your privacy, with our free tools and our suite of paid products, visit Reputation.com/GetPrivacy.
In the meantime, watch this video and behold the horror! If you have a privacy horror story of your own (identity theft, denied a job, etc.) please share it with us on Twitter using the hashtag #privacyhorrorstory.
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The (not so) fine print:
First, our Internet monitoring service is free. Next, we won’t sell your personal information, ever (for more details, read our Privacy policy.). And lastly, by signing up, you are agreeing to our website Terms of Use.
