ReputationDefender Blog » Paul Pennelli

Reputation.com on Front Page of Digg

Paul Pennelli — Tue, 03 Jun 2008 17:27:32 +0000

A story about Reputation.com and the continual development of our MyPrivacy product made the front page of Digg this morning. If you want to keep your personally identifiable information off the Internet, you need to read the story about Reputation.com in Forbes. Check out the Digg screen cap below:

Digg the article by going to this page, then click “Digg it”!

Reputation.com Launches Facebook Page – Be A Fan!

Paul Pennelli — Tue, 03 Jun 2008 16:22:26 +0000

Though our products are quite serious, we’re a fun-loving group here at Reputation.com. Some of you may be even more surprised to learn that we don’t completely disavow the use of social networks; we love social media! To show our appreciation for social networks and our sense of humor, we’ve launched our very own Facebook Page.

What should you expect on Reputation.com’s Facebook Page? Photos, links to videos we like, news and information about the company and team, exclusive announcements and offers, and input and fun stuff from our fans. (That’s the best part of the page, in our opinion.) You’ll also be able to read headlines from this blog on Facebook.

We’ll even treat you to your first month of Reputation.com’s services for free, just for becoming a fan. Check us out on Facebook, become a fan, and tell all your friends!

Lester Rosen at CEAC Conference

Paul Pennelli — Mon, 03 Mar 2008 21:02:52 +0000

We learned today that corporate recruiting thought-leader Lester Rosen gave a presentation about social networking and hiring practices at the California Employee Advisory Council (CEAC) Conference, where he gave a shout to what we do here at... Read more

Yahoo’s People of Web: Reputation.com

Paul Pennelli — Tue, 26 Feb 2008 02:30:11 +0000

We’re proud to report that Yahoo! News and ground-breaking journalist Kevin Sites took an in-depth look at Reputation.com, using the type of multimedia storytelling Sites is renown for. You can check out the article and video here. The piece covers in detail Reputation.com’s online reputation management services in action and how they have aided our customers.

In its profile, Yahoo! names Founder and CEO Michael Fertik and Reputation.com one of its “People of the Web.”

What makes up one’s permanent record?

Paul Pennelli — Tue, 12 Feb 2008 21:11:07 +0000

Sarah Perez at ReadWriteWeb.com discusses how information found on Facebook and other social networks now constitute one’s permanent record. Specifically, Perez discusses a recent New Jersey case involving a major insurance company and information about the insured found on social networks. Later in the post, Perez mentions Reputation.com as a solution for social networkers.

Tim Ferriss on Personal Branding

Paul Pennelli — Fri, 01 Feb 2008 01:17:29 +0000

Author Tim Ferriss, who penned a book we love, The 4-Hour Work Week, weighs in on personal branding via his blog and mentions Reputation.com:

“Get Google insurance:

Register the URLs for your name and variants, and consider creating a blog. The objective here is to own the first 1-5 results that appear on search engines if someone searches your name. I don’t think most people should be bloggers, but having a Google-friendly and SEO-rich blog platform like WordPress or TypePad that is updated even twice per month as an online journal is worth the investment for having first say in your image. This recommendation comes from Mike Fertik, CEO of the much-buzzed Reputation.com.”

Indeed, personal publishing platforms like these can used as a simple means to gain larger ownership of one’s online identity, provided the domain ties itself closely to one’s proper name. As an added benefit, many individuals find that once they begin personal publishing or blogging, they tend to enjoy themselves and find it self-fulfilling.

Ferriss has more stellar personal branding tips elsewhere on his blog. Check out the rest of the entry; it’s well worth your time.

“Sturking” is one of J. Walter Thompson’s “Eighty Things To Watch in 2008″

Paul Pennelli — Sat, 19 Jan 2008 00:45:15 +0000

J. Walter Thompson, the largest advertising agency brand in the United States and one of the best globally, charted “sturking” as one of its “Eighty Things to Watch in 2008.” Sturking, as defined by JWT, is a combination of “stalking” and “lurking” and is enabled by social networks. Yesterday, JWT and Reputation.com appeared on the same Fox Business segment, when Fox Business turned to Reputation.com and its Founder and CEO Michael Fertik for advice on how businesses and individuals can gain protection from sturking. For the purposes of this segment, JWT and Fox Business ranked sturking #1 in their Power Rankings. Check out the video below.

JWT has commented on Reputation.com in the past, like in this article, which appeared in AdWeek in late 2007.

Seth Godin wants you to Google yourself in 2008

Paul Pennelli — Fri, 04 Jan 2008 17:20:53 +0000

We’re big fans of marketing guru Seth Godin. The first thing you should do in 2008, according to Godin, is Google yourself:

If you’re a salesperson, your prospects already do.
If you’re looking for a job, your prospective employers already do.
If you’ve got a job, your co-workers already do.