September 3rd, 2010 | Online Reputation Management | Jennifer Takahashi
BusinessWeek and Huffington Post give a hat tip to this year’s group of Technology Pioneer Award winners. For a visual representation of these leaders in global innovation, check out the slideshows below.
We couldn’t be more proud or honored here at Reputation.com.
From BusinessWeek’s “Meet the Tech Pioneers of 2011″:
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Reputation.com
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Reputation.comRedwood City, Calif.
Online reputation management
Founder and CEO: Michael Fertik
Reputation.com specializes in helping consumers and businesses shape how they are seen online. It sells different security products on a monthly subscription basis that let consumers and businesses monitor information about themselves across the Web, bury undesirable information, and promote vetted content to the top of research results. The company’s technology is based on innovations in the fields of recursive search, semantic and sentiment analysis, language-agnostic processing, and data schemata for global flows of personally identifiable information.
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From Huffington Post’s “See the 31 Most Innovative Start-Ups”:
Reputation.com allows businesses to track how their company is perceived on the Web. In an examination of the state of Internet privacy, the New York Times described the company’s services:
For a fee, the company will monitor your online reputation, contacting Web sites individually and asking them to take down offending items. In addition, with the help of the kind of search-optimization technology that businesses use to raise their Google profiles, Reputation.com can bombard the Web with positive or neutral information about its customers, either creating new Web pages or by multiplying links to existing ones to ensure they show up at the top of any Google search.
September 3rd, 2010 | Facebook, Google, Quick Hits, Social Networking, Twitter | Jennifer Takahashi
In today’s Quick Hits, we look into two new Facebook features, the new Times Square ad attacking Google privacy policies, and the latest stats on Twitter users and their mobile apps.
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Facebook is testing a new “subscribe” feature that allows users to follow a user or page and receive notifications when a new update or piece of content (such as picture or video upload) occurs. This would allow users to choose the top friends they want to follow, and see their updates in the notification stream. So far, it is being only being tested with a small percent of users.
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A new Times Square ad attacks Google CEO Eric Schmidt and the company’s privacy policies. The ad is sponsored by California-based consumer group Consumer Watchdog, as a part of their “Don’t Track Me” campaign. The organization is pushing Congress to pass legislation that would create a list of consumers who don’t want online companies tracking their Internet activities, much like the “Do Not Call” list. Consumer Watchdog president Jamie Court said, ”We’re satirizing Schmidt in the most highly-trafficked public square in the nation to make the public aware of how out of touch Schmidt and Google are when it comes to our privacy rights.”
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Facebook users will soon be able to remotely log themselves out if they accidentally forgot to log-out of sessions in other locations. They will also be able to see where else they might be logged on. This new feature will be available under Account > Account Settings > Account Security. There, Facebook will provide the list of active sessions, along with the device and location data.
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Twitter users are increasingly using mobile apps to access the site. According to a blog post by CEO Evan Williams, the number of mobile Twitter users has grown 62% since mid-April. Twitter’s stats show that their iPhone app is used by 8% of all users, and their Blackberry app by 7%. Third-party apps continue to be popular, with 3% of users using TweetDesk. In addition, 14% access the mobile version of the site.
August 20th, 2010 | Online Reputation Management | Jennifer Takahashi
Reputation.com CEO and Harvard Alum ’00, J.D. ’05, Michael Fertik is featured in this month’s issue of Harvard Magazine. The article explores how Fertik conceived of Reputation.com during his clerkship after Harvard and also reviews his recent book, Wild West 2.0.
“With a new company and new book, Michael Fertik ’00, J.D. ’05, is out to protect Internet users from having their reputations destroyed. The founder of Reputation.com, and author, with David Thompson, of Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier (AMACOM), Fertik believes this an area that requires, if not regulation, then the use of caution and awareness. While clerking for Chief Judge Danny J. Boggs ’65 of the Sixth Circuit Court of Appeals, in Louisville, Kentucky, he says, he started “hearing in the press about what we now call ‘cyberbullying.’ I saw that it was a growing trend, and I didn’t like the idea that a momentary mistake in judgment could ruin a young person’s future or at least stay like a lifelong tattoo…Then I realized that adults face the same problems in their lives,” he explains. Although the term “cyberbullying” may be unfamiliar to readers—and Fertik’s book may exaggerate the dangers of this new frontier—even a brief perusal of the table of contents can be unsettling.”
…Read the rest of the article here.
August 20th, 2010 | Facebook, I googled you, Quick Hits, Social Networking, Student Online Reputation | Jennifer Takahashi
In today’s Quick Hits, we look into what online marketing experts are saying Facebook Places, why Cameron Diaz is the most dangerous celebrity online, who is being targeted in the latest Facebook scam, and what a new study reveals about students who actively use the social network.
Social media experts are predicting Facebook Places to revolutionize online marketing and advertising worlds. Since campaigns can now be targeted based on location, Facebook’s advertising revenue is expected to increase significantly. Queen’s University professor John Pliniussen calls the new app “a marketer’s dream.”
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The results are in, and the Internet’s most dangerous celebrity is… Cameron Diaz. This according to McAfee, who just released their yearly list of the riskiest celebrities to search for on the web. According to the security company, searching for Diaz’s name puts you at a 10% risk of landing on a malware site. Julia Roberts came in second place, followed by last year’s “winner”, Jessica Biel.
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The latest scam to hit Facebook targets a very specific audience: Justin Bieber fans. After clicking a link that promises free Bieber tickets, users are tricked into signing up for weekly premium-rate phone bills and then forwarding the scam to their friends. Sophos consultant Graham Cluley cautions, “Facebook users need to start thinking more carefully about messages like this that are shared by their friends, especially when asked to install an app that can access their Facebook profile.”
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A new study reveals that students who are active on Facebook are more likely to stay in school. Abilene Christian University researchers followed 375 freshmen and found that those who returned for sophomore year had a higher number of friends and wall posts than did those who left.
August 19th, 2010 | Online Reputation Management | Jennifer Takahashi
In an article about how forthcoming kids today are with revealing private information on the very public internet, Parentdish quoted our very own Michael Fertik. Read the article to learn more about the steps to safeguard privacy for children online.
As the first generation to grow up with the Internet, our kids think nothing of revealing the most intimate details of their lives (and ours) online — with little consideration for the consequences.
Over the years, parents have been warned about dangers kids can face online. But, with the surging popularity of social networking sites such as Facebook and Twitter, and easy blogging tools like Tumblr and WordPress, a new threat to our kids’ well-being has emerged: Reputation damage.
Stories abound about high school students being rejected from college and young professionals losing out on — or even losing — jobs as a result of content posted on social networking sites.
“In talking with admission officers, we’ve certainly heard some of the scenarios where students may use social networking negatively — where they post photos of themselves drinking alcohol, or in some sort of setting that they wouldn’t want to present to an admissions officer,” Jeff Olson, vice president of Research at Kaplan Test Prep and Admissions, tells ParentDish.
…Read the rest of the article here.
