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Quick Hits: Usability Problems Hurt ‘Do Not Track’ Technology

In today’s Quick Hits, we talk about the effectiveness of Internet tracking opt-out tools, an embarrassing Google glitch for Mitt Romney, and a pro athlete’s (mildly) scandalous tweets.

Usability Issues Make Opt-Out Tools Ineffective

Opt-out buttons and other tools designed to help people stop Internet tracking may not be effective according to a new study. Quoting the Wall Street Journal, “instead of helping consumers limit websites, advertisers and others from collecting information about their web browsing behavior, the Carnegie Mellon University study found that the tools were more likely to cause confusion and, at times, accomplish the opposite of what the user intended.”

Google Glitch Says “Romney Can’t Win” 2012 Election

Everyone knows that Republican presidential candidate Rick Santorum has a pretty bad Google problem, but it looks like Republican front-runner Mitt Romney has a Google issue of his own. According to CBS News, “when a Google user types the phrase ‘Romney can win’ into the search engine, its spell check function responds with the message, ‘Did you mean: Romney can’t win?’” The glitch is related to Google’s auotmatic spellcheck function, which the company says it is always improving.

New England Patriots Receiver Apologizes for Twitter Snapshots with Porn Star

New England Patriots Tightend Rob Gronkowski apologized to the Patriots organization recently after snapping a few photos for Twitter with an adult film star. In a statement Gronkowski said “I didn’t intend anything to hurt the reputation of anyone on the New England Patriots or on behalf of Robert Kraft.” Truthfully, the incident was pretty mild. The pictures weren’t inappropriate or explicit in anyway and the relationship didn’t extend beyond the snapshots. Nevertheless, the incident shows how pro athletes must always be mindful of their online reputations.

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