
In today’s Quick Hits, Facebook gets heat from Congress and Spotify gets heat from Facebook users. Meanwhile, Hollywood tries to capitalize on Facebook’s popularity and a survey shows the corporate security risks involving social media use.
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Congress Asks FTC to Investigate Facebook Tracking Cookies
Congressmen Edward Markey and Joe Barton have asked the FTC to investigate Facebook following reports that the company was tracking users even while they were logged off of the service. In a statement, Markey and Barton wrote, “as co-Chairs of the Congressional Bi-Partisan Privacy Caucus, we believe that tracking user behavior without their consent or knowledge raises serious privacy concerns. When users log out of Facebook, they are under the expectation that Facebook is no longer monitoring their activities. We believe this impression should be the reality. Facebook users should not be tracked without their permission.” In response, Facebook changed the log-out process so that it doesn’t store cookies for logged-out users.
Warner Bros Web Series Incorporates Facebook User Data Into the Story
In an interesting experiment, director McG is incorporating Facebook data into his new teen-oriented web series “Aim High.” According to McG, the series will pull data from a user’s profile to augment the series and give it a personal touch. Quoting McG, “music that the characters are listening to comes from your playlist, pictures on the walls, TV screens and picture frames inside the show are from your profile.” The planned “social series” is an attempt by Hollywood studios to tap into the popularity of social media technology, which has been siphoning viewers from TV and films.
Spotify Backtracks on Facebook-Only Authentication, Adds Private Listening Mode
Spotify users were in an uproar this week when the company announced that it was only allowing users to log-in to the service via Facebook. This move was widely criticized as it made a user’s Spotify playlist instantly accessible to Facebook friends via Facebook’s new “frictionless sharing” feature. Because users want to keep their listening preferences private, Spotify backed off and created a private listening mode. So, while you still have to log-in to the site through Facebook, you don’t have to share your listening stream publicly.
Social Media Use Increases Corporate Security Risks
According to a new global study by the Ponemon Institute, more than half of the 4,640 organizations polled indicated an increase in computer attacks as a result of workers using social networks. According to the study, “about a quarter of those respondents said the attacks rose by more than 50 percent” due to social media. The attacks mostly came via “social engineering,” which involves a deliberate attempt to target an individual using information in their profile to gain their trust and get them to click on a malicious link.
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