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Reputation.com Comments on the Commerce Department Green Paper on Privacy

In December, the United States Department of Commerce released a report on Internet privacy calling for a new “Privacy Bill of Rights” that would protect consumers online “while ensuring the Internet remains a platform that spurs innovation, job creation, and economic growth.”

In order to improve its recommendations, the Department of Commerce opened up its report to public review and comment. Since then, a diverse combination of corporations and consumer advocacy groups have responded to the Commerce Department’s request and shared comments on the report with the National Telecommunications and Information Administration.

Here at Reputation.com, where we have been involved in high-level debates on the important issue of Internet privacy since our inception in 2006, we also put together comments on the Commerce Department’s report. Our report focuses on the role that private companies can have in spurring the economy by delivering consumer privacy protections, thus eliminating the need for overly aggressive government regulations.

Here are some of Reputation.com’s key points from the report:

- Comprehensive online privacy solutions need to address multiple classes of privacy relationships.

- Direct privacy relationships can be enhanced through negotiation-enhancing FIPPs (Fair Information Practice Principles) and technologies.

- Distant privacy relationships require enhanced consumer involvement.

- An empowered privacy economy can solve these complex privacy problems.

- Baseline standards and FIPPs will support a powerful privacy economy.

You can read Reputation.com’s report in its entirety in the embedded document below. To download Reputation.com’s report in PDF form, click the following link: Comments of Reputation.com Inc to the Department of Commerce.

Comments of Reputation.com Inc to the Department of Commerce

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