In today’s Quick Hits, Google and Facebook intensify their feud, a possible correlation between texting and risky behaviors among teens, and page previews in search results.

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Google Facebook Feud Escalates

Between poaching its employees and challenging its Internet advertising supremacy, Google has had enough of Facebook. Recently, the search giant lobbed a small shot across Facebook’s bow by telling Google users that Facebook will “trap” their data if they try and import their Google contacts into the popular social networking site. Before allowing a user to import their contacts, a Google pop-up message asks, “Are you super sure you want to import your contact information for your friends into a service that won’t let you get it out?” The message also allows users to register a complaint about “data protectionism.”

Teens Who Text More Likely to Drink and Have Sex?

A study from Case Western Reserve University has polarized technology advocates and child safety groups after it found a “a strong correlation between texting, time spent on social networking sites, and risky teenage behavior like drinking, smoking, drug use, and having sex.” Some experts argue that the correlation is not explained by the technology itself, but rather that teens who spend excessive time online or texting are less likely to have strong parental oversight.

Advice for Parents on Connecting With Their Kids on Facebook

Should parents be friends with their children on Facebook? In an advice column for the Chicago Tribune, which has since been syndicated to dozens of major newspapers across the country, Heidi Stevens talks about how she interacts with her kids on Facebook and offering other advice from parents and child safety experts.

Facebook Adds “Account Protection” Sidebar

According to Inside Facebook, “Facebook has implemented a new security feature called Account Protection which informs users of how secure their account is. The feature is displayed in a new sidebar module and as a status bar at the bottom of the “Update Your Security Information” page which debuted last month.” The feature helps prompt users to add additional account retrieval functions to help protect against spammers and hackers.

Google Offers Instant Page Previews from Search Results

Google is rolling out a new feature that will show an instant page preview of a website from search results, allowing a user to see the content of a page without clicking through to it. The potential effect that this change will have on businesses which rely on click-throughs for page impressions and advertising dollars remains to be seen, but from an online reputation management perspective, it makes it even more important that individuals and businesses maintain a professional presence on Google.