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Reputation Management, Internet Privacy, and Social Media Quick Hits

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In today’s Quick Hits, we talk about Faceook and Microsoft’s intriguing partnership, why you shouldn’t post videos of yourself speeding on Facebook, and how the DHS uses social media to uncover fraud.


Microsoft and Facebook Team Up to Target Google

Microsoft and Facebook deepened their partnership yesterday with the announcement of a Facebook-powered search option for Bing. The feature, which would incorporate Facebook’s social functionality into Bing search results for a personalized user experience, is widely seen as an attempt by both companies to compete with Google for search traffic.

Homeland Security Document Reveals How Government Uses Social Media for Spying

The Electronic Frontier Foundation recently uncovered a Department of Homeland Security briefing on how government agents use social networking websites, and the narcissism of social media users, to monitor individuals online. According to the DHS document, “Narcissistic tendencies in many people fuels a need to have a large group of ‘friends’ link to their pages and many of these people accept cyber-friends that they don’t even know. This provides an excellent vantage point for FDNS to observe the daily life of beneficiaries and petitioners who are suspected of fraudulent activities.”

Police Charge Driver After Finding Reckless Driving Video on Facebook

An Israeli man was charged for excessive speeding and reckless endangerment after police discovered a video on Facebook showing him driving 162 mph on the freeway. The video, which was passed on to the media by one of the man’s friends, also showed the driver momentarily taking his hands off the wheel while he was speeding.

Facebook Offers One-Time Use Password

To help protect users from malicious software like keystroke loggers and other identity theft programs, Facebook recently announced the ability to request a one-time use password if they are using public computers. To get the one-time password, a user must text “otp” to “32665″ from a Facebook-verified phone.

New Study Shows 64% of CEOs Avoid Social Media

A new study from PR firm Weber Shandwick revealed an interesting statistic about CEO social media use. According to the report, 64% of CEOs do not actively use social media websites on behalf of their companies. In part, CEOs avoid social media because of the reputation risk associated with being online, but interestingly, there is also a reputation risk to not being proactive online. In the study, the CEOs who used social media were rated as more admired than those who didn’t.

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