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Reputation Management, Internet Privacy, and Social Media Quick Hits

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In today’s Quick Hits, we learn all about Facebook CEO Mark Zuckerberg, how anonymity and cybercrime are linked, and a survey showing IT workers’ thoughts on online reputation management.

Facebook CEO Mark Zuckerberg Opens Up to the New Yorker

Mark Zuckerberg, the notoriously private CEO of Facebook, opened up in a big way for a special feature in The New Yorker writer. Not only did Zuckerberg give journalist Jose Antonio Vargas access to his Facebook account, but he brought him into his home, introduced him to his girlfriend, and talked to him about his life up to this point. The New Yorker profile comes out in anticipation of the October 1st release of The Social Network, a  new movie by David Fincher that offers a semi-fictionalized account of Facebook’s origins. Allegedly, Zuckerberg is very frustrated with how he is portrayed in the film and this deeply detailed profile may be his way of showing the world what he’s really like.

Norton Security Report Links Anonymity and Internet Crime

Norton Internet Security recently released a new report suggesting that many Internet users don’t tell the truth about who they are online. According to the report, “24% of people lie about their name, 17% lie about their age, and 9% lie about their financial status.” Anonymity online is also linked to Internet crime, because many cybercriminals use anonymous identities to trick users into disclosing personal information.

IT Worker Survey Touches on Online Reputation Management

In a survey by Technisource, “Half of IT workers said they might (22%) or would (28%) modify or delete content on a social media site if they knew a prospective employer was going to review their page as part of the interview process. The other 50% said they wouldn’t alter any content under those circumstances.” IT professionals are naturally tech-savvy, so I would expect them to be the most acutely aware of the importance of maintaining a strong online reputation. If 50% of IT professionals won’t modify social media content for employers, what does that say about professionals who don’t use the Internet frequently?

AP Reporter Gives Lessons From Twitter Hijacking

AP reporter Christy Lemire was recently the victim of a Twitter hijacking. For a few minutes, she lost control of her Twitter account while a spammer flooded her contacts with “gibberish about drug charges, sex, the Galaxy Tab and Stephen Hawking.” Lemire described the attack further saying there was”some profanity, some weird trending topics. Lots of links, none of which I clicked on. It felt as if someone had broken in and rummaged through my stuff with their grubby little cyber paws.” In her article, Lemire explains how she may have been compromised.

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