Google has set a new bar in web search with the introduction of Google Instant, a new version of Google that updates a user’s search results as they type.
When you use Google Instant, search results begin to appear after the user types in one letter. As the user completes their search query, Google predicts the most likely search item and changes the results accordingly.
In a press conference announcing Google Instant, Google VP of search and user experience, Marissa Mayer, said that it takes approximately 25 seconds for a user to complete a Google search query (nine seconds to enter the query, 1 second for Google to process it, and 15 seconds for the user to select their result). With Google Instant, Meyer claims that user’s will cut two to five seconds off of their search times.
Google Instant has already rolled out across the United States today and is accessible on all major browsers. International users will see the feature in the next week. Google Instant is currently not available for mobile devices, but will roll out shortly.
Steve Rubel, noted marketing expert and SVP and Director of Insights for Edelman Digital, has already written that “Google Instant Makes SEO Irrelevant” because “no two people will see the same web.”
From an online reputation management perspective, Google Instant means that it is even easier for people to search for information about you or your business online, so you need to invest even more time and effort into proactively building a positive digital identity.
Check out this video to see Google Instant in action (or head over to Google to try it out for yourself right now).
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