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Reputation Management, Internet Privacy, and Social Media Quick Hits

In today’s Quick Hits, we look into two new Facebook features, the new Times Square ad attacking Google privacy policies, and the latest stats on Twitter users and their mobile apps.

Facebook is testing a new “subscribe” feature that allows users to follow a user or page and receive notifications when a new update or piece of content (such as picture or video upload) occurs. This would allow users to choose the top friends they want to follow, and see their updates in the notification stream. So far, it is being only being tested with a small percent of users.

A new Times Square ad attacks Google CEO Eric Schmidt and the company’s privacy policies. The ad is sponsored by California-based consumer group Consumer Watchdog, as a part of their “Don’t Track Me” campaign. The organization is pushing Congress to pass legislation that would create a list of consumers who don’t want online companies tracking their Internet activities, much like the “Do Not Call” list. Consumer Watchdog president Jamie Court said, ”We’re satirizing Schmidt in the most highly-trafficked public square in the nation to make the public aware of how out of touch Schmidt and Google are when it comes to our privacy rights.”

Facebook users will soon be able to remotely log themselves out if they accidentally forgot to log-out of sessions in other locations. They will also be able to see where else they might be logged on. This new feature will be available under Account > Account Settings > Account Security. There, Facebook will provide the list of active sessions, along with the device and location data.

Twitter users are increasingly using mobile apps to access the site. According to a blog post by CEO Evan Williams, the number of mobile Twitter users has grown 62% since mid-April. Twitter’s stats show that their iPhone app is used by 8% of all users, and their Blackberry app by 7%. Third-party apps continue to be popular, with 3% of users using TweetDesk. In addition, 14% access the mobile version of the site.

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