Love it or hate it, MTV’s hit reality TV show Jersey Shore is a true pop culture phenomenon. A major part of the show’s success no doubt comes from the cast’s natural knack for self-promotion. Perhaps the best example of personal branding on the show comes from Mike “The Situation” Sorrentino.
Anyone who has seen “The Situation” on TV knows that the young man’s greatest assets are his six-pack abs. He’s proud of them, as well he should be, and he has used them repeatedly to garner endorsement deals and a variety of other lucrative moneymaking ventures.
In his latest video blog, Reputation.com CEO Michael Fertik explains how doctors, lawyers, and other professionals can learn from “The Situation” and show off their number one asset online as part of a powerful personal brand.
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Love the video blogs Michael! Something else that The Situation is doing to enhance his online image (most likely unbeknownst to him) is participating in the next season of “Dancing With the Stars.” Year after year, we’ve seen that show transform two-bit pseudo celebrities into bona fide stars, and breathe new life into the careers of Hollywood has-beens. Since it can be so hard to handcraft your online image when there is so much out there about you, getting cast on a good family TV show can never hurt!
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