In today’s Quick Hits, we talk about the “Anti-Facebook,” how Google is ready to monetize real-time search, and Apple’s creepy predictions for future iPhone technology.

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Diaspora to Launch on September 15th

The founders of Diaspora, or the so-called “Anti-Facebook,” have set September 15th as the launch date for their new social networking website. Diaspora was started by four New York University students in response to anger and unrest over Facebook perceived privacy problems. According to Wired, the Diaspora project aims to “create a social network that puts users in charge of their own data” The founders themselves describe Diaspora as a “privacy-aware, personally controlled, do-it-all, open source social network.” Whether or not Diaspora can make any kind of dent into Facebook’s massive userbase remains to be seen, but it certainly demonstrates that privacy is not an afterthought when it comes to social media.

Google Expands Real-Time Search

Google has expanded its real-time search capabilities yet again. According to the Wall Street Journal, Google has developed a new service called Google Realtime Search, which “can be used separately from the company’s main search engine to help people find the latest Web conversations on regional and global hot topics.” Google, along with rival search engine Microsoft Bing, has been investing heavily into real-time search throughout the past year, striking search deals with both Twitter and Facebook. Google Realtime Search will make it easier for Google to place ads in real-time search content.

Major Increase in 50 and Up Social Media Users

According to new research from the Pew Research Center, “between April 2009 and May, the percentage of internet users 50 and up who said they use social-networking sites has risen from 22 percent to 42 percent.” This increase is significantly higher than the comparable increase for the 18-29 year old demographic (a mere 13%). With an increased influx in older users, including parents and grandparents, many younger social media users have had to learn how to manage their digital identities more scrupulously.

Apple’s Disturbingly Orwellian Patent Applications

Apple is known for pushing the boundaries when it comes to consumer technologies, but are their latest patent applications predicting a far too Orwellian future? This column from Evan Schuman at CBS News discusses Apple’s recent patent applications, which discuss, among other things, the iPhone’s ability to “use a consumer’s heart rhythms to not only confirm that person’s identity but analyze vibrations to determine the kind of transportation that person is likely using.”

Another patent application talks about automatically using the camera to “take a plurality of photographs of the surroundings of the electronic device” in order to “identify distinguishing landmarks in the photographs and determine the location of each photograph based on the identified distinguishing landmarks.” Even creepier, “The photograph can be taken without a flash, any noise or any indication that a picture is being taken to prevent the current user from knowing he is being photographed.” Hopefully, by the time Apple’s technology actually evolves to this complexity, consumer privacy laws will be strong enough to protect users.