In today’s Quick Hits, we look into what online marketing experts are saying Facebook Places, why Cameron Diaz is the most dangerous celebrity online, who is being targeted in the latest Facebook scam, and what a new study reveals about students who actively use the social network.
Social media experts are predicting Facebook Places to revolutionize online marketing and advertising worlds. Since campaigns can now be targeted based on location, Facebook’s advertising revenue is expected to increase significantly. Queen’s University professor John Pliniussen calls the new app “a marketer’s dream.”
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The results are in, and the Internet’s most dangerous celebrity is… Cameron Diaz. This according to McAfee, who just released their yearly list of the riskiest celebrities to search for on the web. According to the security company, searching for Diaz’s name puts you at a 10% risk of landing on a malware site. Julia Roberts came in second place, followed by last year’s “winner”, Jessica Biel.
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The latest scam to hit Facebook targets a very specific audience: Justin Bieber fans. After clicking a link that promises free Bieber tickets, users are tricked into signing up for weekly premium-rate phone bills and then forwarding the scam to their friends. Sophos consultant Graham Cluley cautions, “Facebook users need to start thinking more carefully about messages like this that are shared by their friends, especially when asked to install an app that can access their Facebook profile.”
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A new study reveals that students who are active on Facebook are more likely to stay in school. Abilene Christian University researchers followed 375 freshmen and found that those who returned for sophomore year had a higher number of friends and wall posts than did those who left.
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